Tag Archives: Tommy Hilfiger

Tommy Hilfiger launches in-store virtual reality experience

Tommy Hilfiger on Tuesday introduced a new virtual reality shopping experience where customers can watch the Fall 2015 Hilfiger Collection runway show in 3D, 360-degree virtual reality. The experience kicked off at the Fifth Avenue store in New York City and will launch at select Tommy Hilfiger stores worldwide, including London, Paris, Milan, Amsterdam, Dusseldorf, Florence, Zurich and Moscow.

Model wearing virtual reality headset in Tommy Hilfiger’s Fifth Avenue flagship store – Tommy Hilfiger

The virtual reality experience is made possible with a Samsung VR device, which gives wearers a front row view of the runway show that was held at Manhattan’s Park Avenue Armory in February, as well as backstage access. The concept was created with 360-degree 3D virtual reality developers, WeMakeVR, and the show was captured with the tech company’s WeMakeVR-Falcon.

“Through virtual reality, we’re now able to bring our one-of-a-kind fashion show to the retail setting,” said Tommy Hilfiger. “From the incredible set and music to exclusive backstage moments, consumers will be able to watch the clothes move and see the collection in the original show environment – it’s a compelling and interesting elevation of the traditional shopping experience.”

Virtual Reality In-Store Set-Up at Tommy Hilfiger’s Fifth Avenue Flagship Store – Tommy Hilfiger

Tommy Hilfiger adopted video technology for its Spring 2016 show by launching Twitter Halo, the social media platform’s multi-camera device that shoots 360-degree video at the show. Prior to that, at its Fall 2015 runway show the company used Twitter Mirror, a mirror that takes photos by tapping the screen, and at its Spring 2015 show used the Vine 360 booth that captures 360-degree, 6-second video loops of celebrity fashions. The in-store virtual reality experience is the first time the company is adopting video technology in retail.

Source: Fashionmag.com

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La Better Cotton Initiative varca la soglia dei 600 marchi aderenti

A cinque anni dal suo lancio, il programma di promozione della cultura per la produzione di un cotone responsabile annuncia di aver superato la cifra simbolica dei 600 membri, presenti in ogni fase della catena produttiva.

Il numero di queste aziende è cresciuto ogni anno del 50%. L’obiettivo di partenza era quello di raggiungere i 700 membri entro fine 2015. Recentemente raggiunta da G-Star Raw, Cone Denim o Hema, l’iniziativa ha visto l’adesione dei gruppi H&M, Inditex, Ikea, Levi Strauss&Co, Adidas, Nike, Marks&Spencer, Tommy Hilfiger e VF Corp.

“La BCI dimostra il potere della collaborazione. Seicento attori della catena di approvvigionamento, così complessa e sparpagliata a livello mondiale, che si uniscono dietro una visione comune è un fatto davvero unico e stimolante”, si rallegra Ruchira Joshi, direttore della domanda per il programma. “Insieme, potremo certamente raggiungere il nostro obiettivo del 30% di produzione di cotone Better Cotton entro il 2020”.

Better Cotton ha l’obiettivo di stabilire, con l’aiuto degli industriali, una rete responsabile di fornitori di cotone in tutto il mondo. L’obiettivo è quello di rispondere a una domanda che necessita di 25 milioni di tonnellate di cotone prodotto ogni anno in 85 Paesi, e che permette di provvedere ai bisogni di 250 milioni di persone nel mondo.

Source: fashionmag.com

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Hugo Boss Says It Plans To Go Fur Free By 2016

Luxury fashion brand Hugo Boss will be going “fur free” as of its Fall/Winter 2016 collection, the brand announced earlier this week.

In a statement from Hugo Boss’s 2014 Sustainability Report, the brand says it will reach “100% cessation of the use of farmed fur such as raccoon dog, fox, or rex rabbit in all collections from 2016.” Bernd Ludwig Keller, brand and creative director of sportswear, elaborated on the brand’s fur-free mission:

“As one of the leading companies in the premium and luxury segment, we have a great deal of responsibility. In our view, sourcing down feathers from the plucking of live animals is not ethical and we have therefore taken the decision to reject this practice. When purchasing merino wool, we give preference to suppliers, who do not use the painful mulesing procedure on their animals. We also have high standards for the use of fur from farmed animals: from our Fall/Winter 2016 Collection onward, we will no longer be using raccoon dog or rex rabbits. This means we will not be using any farmed fur in any of our HUGO BOSS clothing collections and are sending out a clear signal.”

Around 80 percent of the fashion industry’s fur comes from fur farms, where animals are killed for their coats.

BERLIN, GERMANY - JANUARY 19:  A model walks the runway at the Hugo by Hugo Boss Autumn/Winter 2012 fashion show during Mercedes-Benz Fashion Week Berlin at Gemaldegalerie on January 19, 2012 in Berlin, Germany.  (Photo by Peter Michael Dills/Getty Images)

The Fur Free Alliance, an international coalition that works to end the exploitation and killing of animals for fur, issued a statement commending Hugo Boss for its efforts, saying:

“HUGO BOSS has become a leader in the fashion world by taking a stand against animal cruelty and ending the use of fur in collections. The Fur Free Alliance hopes other luxury brands will follow HUGO BOSS’s lead, especially since there are now so many cruelty-free alternatives that are fashionable and indistinguishable from the real thing.”

The Humane Society pointed out that this announcement comes on the heels of a New York Times article that says fur is back, though many retailers and designers are choosing to not include fur in their collections. As of right now, Tommy Hilfiger, Calvin Klein, Stella McCartney and Ralph Lauren do not support the use of fur. To learn about more retailers that do not support the use of fur, check out the Humane Society’s website.


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Tommy Hilfiger-jas met zonnepaneel laadt je gadgets op

De Solar Jacket laadt via zonnecellen achterop een accu in de voorzak op. Geen concept, nu al te koop.

Een jas voorzien van zonnecellen is niet nieuw, maar dat een mainstreammerk als Tommy Hilfiger deze techniek ook omarmt is best opvallend. Tommy’s nieuwe Solar Jacket is nu te koop in een versie voor heren (349 euro) en dames (379 euro). Achterop zitten meerdere flexibele zonnepanelen ingenaaid. Dat ziet er niet zo stijlvol uit, maar je kan deze panelen gelukkig makkelijk los maken en opbergen in een speciale zak.

Aan de voorkant is de jas voorzien van een patroon van Schotse ruiten ontworpen door de Britse wolproducent Abraham Moon. Een kabeltje in de voering verbindt de zonnepanelen met een uitneembare 1500mAh-accu in de voorzak. Deze accu is voorzien van twee usb-poorten, dus je kan naast je telefoon nog een andere gadget opladen. Toe maar.

Het zonnepaneel is gemaakt met de amorf siliciumtechniek van het Amerikaanse Pvilion. Tommy Hilfiger doneert 50 procent van de verkoopopbrengst van iedere jas aan het Fresh Air Fund. Vorige week schreven we over een andere draagbare oplader, een riem met ingebouwde accu. Iets zegt me dat dit soort ‘oplaadkleding’ de komende tijd nog wel wat gefronste wenkbrauwen zal wekken bij de beveiligers op vliegvelden…


Source: bright.nl

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Hilfiger Denim Store met nieuw concept opent in Amsterdam

Hilfiger Denim Store met nieuw concept opent in Amsterdam

De Tommy Hilfiger Group heeft in de Kalverstraat in Amsterdam een Hilfiger Denim Store geopend. Die werd ingericht volgens het nieuwe concept, waarbij een industriële look wordt gecombineerd met chic meubilair.

“Ode aan erfgoed”

Dat nieuwe concept “zal in Hilfiger Denim Stores in heel Europa zal worden gepresenteerd,” vertelt Tommy Hilfiger. “We hebben ons laten inspireren door de industriële sfeer van een tot loft omgebouwde fabriek in New York, en onze collecties worden door de persoonlijk geselecteerde installaties overzichtelijk geëtaleerd. Het concept is een ode aan ons unieke, jonge erfgoed.”


De winkel heeft een oppervlakte van 190 m² en verkoopt collecties van Hilfiger Denim voor mannen en vrouwen, alsook schoenen en accessoires. In het midden van de winkel is ook een koffiebar te vinden en zijn er tablets waarmee klanten online kunnen winkelen.


Tommy Hilfiger heeft wereldwijd meer dan 1.450 winkels in 90 landen.

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