Tag Archives: innovative packaging

Snickers Swaps Out Its Brand Name for Hunger Symptoms on Painfully Honest Packaging

The trend toward more personalized packaging continues, with a twist, as Snickers is replacing its brand name on packaging with 21 hunger symptoms.

The twist is that, instead of being life-affirming or otherwise uplifting—like Coke’s names-on-bottles campaign has been—there’s dark comedy behind the Snickers packaging, in keeping with the Mars brand’s edgy “You’re not you when you’re hungry” vibe.

Yes, Snickers wants you to share the new “Hunger Bars” with friends, but preferably when they’re being annoying because they haven’t eaten.

Among the 21 customized bars, there are some clearly disparaging ones. For example, you can give friends bars emblazoned with the words Cranky, Grouchy, Confused, Irritable, Impatient, Complainer, Whiny, Curmudgeon, Ornery, Testy and Snippy. Those 11 are balanced out by 10 other bars which are a bit less insulting—Rebellious, Feisty, Sleepy, Loopy, Goofball, Forgetful, Drama Mama, Dramatic, Princess, Spacey.

As part of the campaign, the brand has released this online spot from BBDO New York, starring a loopy goofball of a hotline operator who takes calls and dispatches bike messengers to deliver the insulting candy to those in need.

A percentage of bars will remain in the original packaging. Print advertising for the campaign launches later this month. “We believe the new bars will inspire people to not only quickly identify their own symptoms and satisfy their hunger, but give them a new, fun way to call-out friends and family on who they become when they’re hungry, too,” says Snickers brand director Allison Miazga-Bedrick.

This isn’t the first time Snickers has tweaked its famous parallelogram logo. A print and outdoor campaign from 2006 replaced the word Snickers in the logo with hunger-related words like “Hungerectomy,” “Satisfectellent” and “Nougatocity.”

Source: Adweek.com

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Infographic: zijn verpakkingen op maat nodig bij e-commerce?

Met de opkomst van e-commerce rijst de vraag wat de rol is van de verpakking. Heeft het bijvoorbeeld nut om een gepersonaliseerde of speciaal ontworpen verpakking te maken, of kost dat teveel geld? Om deze zorgen weg te nemen, maakte Shorr Packaging een infographic met relevante cijfers om deze afweging te maken.

Verpakkingen op maat bieden volgens de infographic vele voordelen. De doos past goed om het product, je vervoert minder lucht en de doos raakt minder snel beschadigd. Dit gebeurt bij een op de tien verpakkingen momenteel, veelal door het gebruik van te grote dozen. Consumenten zeggen dat de relatie met het bedrijf dat kapotte goederen levert slechter wordt.

Daar tegenover staan de hogere kosten, zeker bij weinig verzendingen. Wat zegt u: doen of niet?


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Grote Amerikaanse fastfoodketens als Burger King, KFC en Dunking Donuts verspillen jaarlijks zo’n 11,4 miljard dollar aan materiaal door het gebruik van niet duurzame verpakkingen.

Dat blijkt uit een onderzoek van de Amerikaanse non-profitorganisatie As You Sow. In het onderzoek werden 47 Amerikaanse fastfoodketens onder de loep genomen, en de resultaten waren allesbehalve goed. “Door kleine porties te verkopen en dus veel verpakkingen te produceren die nauwelijks recycled worden, verspillen ze dat niet alleen maar dragen ze voor een groot deel bij aan wereldwijde vervuiling.”

In het onderzoek werden de fastfoodketens onderzocht op vier belangrijke pijlers:

1.Het gebruik van verpakkingen die nogmaals te gebruiken zijn of minder materiaal
2.Verpakkingen die van gerecycled materiaal gemaakt zijn.
3.Materialen die lastig te verpakken zijn zo min mogelijk gebruiken
4.De verantwoordelijkheid die het bedrijf neemt om te zorgen dat haar eigen verpakkingen daadwerkelijk gerecycled worden.

Tot de grote verbazing blijkt dat geen enkele fastfoodketen op alle vier de punten goed scoorde.


Volgens de organisatie zijn vooral fastfoodketens een groot probleem als het gaat om recyclen. “Er zijn ontzettend veel verpakkingen, omdat bijna alle producten los verkocht worden. Er worden enorme hoeveelheden plastic gebruikt en er wordt bijna niet omgekeken naar het recyclen van dit afval.

De volgende drie stappen zouden goede verbeterpunten kunnen zijn voor alle restaurants volgens de non-profitorganisatie:

1.Breng in kaart hoeveel verpakkingen en vooral plastic er gebruikt wordt. Zodra je dit in kaart kan brengen, kan je er iets aan veranderen.
2.Zorg voor gerecyclede of biologisch afbreekbare koffielepeltjes, bekers en cupjes.
3.Laat de consument meewerken in het recycleproces: zorg voor gescheiden prullenbakken.

Bekijk hieronder waar de fastfoodrestauranten goed op scoorden en wat beter kan.


Source: verpakkingsprofs.nl

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Five Packaging Design Predictions For 2015

At Pearlfisher, Natalie Chung nurtures an energetic and collaborative studio environment where imagination and bold ideas are encouraged to grow. At the 2015 D&AD Awards, she will be Foreman of the Packaging Design Jury . With two new sub-categories for 2015 – Innovative Packaging Design and Sustainable Packaging Design – Natalie looks ahead to what we can expect to see from the best Packaging Design winners.

How we consume and connect with brands today is rapidly changing. As we move into the future, this presents a challenging and exciting opportunity for packaging design, as one of our most important consumer touch-points and cultural markers.

If we looked back at 2015 from 30 years into the future, packaging design would leave a visual record of our society, our consumption and peoples’ needs and behaviours.

We live in a brand-dominated world – a world of unbelievable choice but one that can lead to confusion and overload. Brands need to refine their offer so that it has real meaning, change their motivation from selling to helping, form more honest and relevant relationships and select the channels and mediums in which they expect us to interact with them.

Five Packaging Design Predictions For 2015
Lurpack Slow Churned Butter, Pearlfisher, In Book, Packaging Design, 2014

This is where design must come into play. Design is one of the most impactful agents of change; it’s essential to culture and problem solving. By defining a future focus underpinned by a big idea, and using design to realise it, brands will be able to fully meet these new needs in a relevant and revolutionary way.

The potential for packaging design is immense but these 5 predictions are the ones that I think will make the most impact creatively, culturally and commercially:

1. Increased personalisation

Rather than products, we will want to buy providers of services that make our lives better. This will present new, if not complex, challenges for brand packaging and design to provide solutions with a strong designer’s aesthetic.

2. Home Production

In a similar vein, we will look to create home production experiences, expecting brands to provide prescriptive but original viewpoints that allow us to interpret them to fit around our own lifestyles at home, taking us beyond the brand

3. Shape-Shifting

New ideals, new concepts of structure and new innovations in materials and technologies are shifting consumer perceptions of the physical form. This is steering new directions for brands (and culture as a whole) as we inevitably move from the brand design we know today to the biomimicry of tomorrow.

4. Scaling Innovation

Brands still need to succeed within the mass market, but must address a moral, social, political and ethical agenda. We expect to see a stream of diverse and creative initiatives, but what will be most interesting is to see how this manifests through brand and packaging design. To bring innovation to life – and to better lives.

5. Sharing Stories

Brands need to refocus on just how they create, share and help us experience their stories. Today’s memorable brand stories are the ones that are able to break out of the category style. They engage and innovate in a new and distinctive visual and written narrative across all touchpoints, from location to packaging, to create a deep connection and lasting legacy.

As designers, we have the power to illustrate what change will really mean – and could really look like – for brands, products, services and society in the future. It is design’s role to make change real, introduce the new and help us see the future sooner.

Source: dandad.org