Involving interactions in your stores means that your clients will evolve from a passive status to an active one.
When your clients become actors they will not only see your shop as just a place to buy products but also as a place where they can have an impact, fun and be part of something. After a positive interaction in your shop customers will come back even if they don’t have a specific purchase in mind.
1 – The whole car experience is of course about the car itself but it is also about the sound of the engine. Porsche allows its visitors to have a glimpse at the whole experience by listening to engines records along with watching cars videos.
2 – The notorious department store: Bloomingdale’s uses iPads to allow its customers to try on clothes thanks to an augmented reality software, ask advice to store employees and check stock availability.
3 – “The North Face” created a marketing stunt with a disappearing floor in one of their shop. Customers had to climb on a rock-climbing wall and to grab a “The North Face” jacket hanging from the ceiling once the floor had entirely disappeared.