Category Archives: Packaging ideas

Snickers Swaps Out Its Brand Name for Hunger Symptoms on Painfully Honest Packaging

The trend toward more personalized packaging continues, with a twist, as Snickers is replacing its brand name on packaging with 21 hunger symptoms.

The twist is that, instead of being life-affirming or otherwise uplifting—like Coke’s names-on-bottles campaign has been—there’s dark comedy behind the Snickers packaging, in keeping with the Mars brand’s edgy “You’re not you when you’re hungry” vibe.

Yes, Snickers wants you to share the new “Hunger Bars” with friends, but preferably when they’re being annoying because they haven’t eaten.

Among the 21 customized bars, there are some clearly disparaging ones. For example, you can give friends bars emblazoned with the words Cranky, Grouchy, Confused, Irritable, Impatient, Complainer, Whiny, Curmudgeon, Ornery, Testy and Snippy. Those 11 are balanced out by 10 other bars which are a bit less insulting—Rebellious, Feisty, Sleepy, Loopy, Goofball, Forgetful, Drama Mama, Dramatic, Princess, Spacey.

As part of the campaign, the brand has released this online spot from BBDO New York, starring a loopy goofball of a hotline operator who takes calls and dispatches bike messengers to deliver the insulting candy to those in need.

A percentage of bars will remain in the original packaging. Print advertising for the campaign launches later this month. “We believe the new bars will inspire people to not only quickly identify their own symptoms and satisfy their hunger, but give them a new, fun way to call-out friends and family on who they become when they’re hungry, too,” says Snickers brand director Allison Miazga-Bedrick.

This isn’t the first time Snickers has tweaked its famous parallelogram logo. A print and outdoor campaign from 2006 replaced the word Snickers in the logo with hunger-related words like “Hungerectomy,” “Satisfectellent” and “Nougatocity.”


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The 5p plastic bag charge: All you need to know

A plastic bag wrapped round a tree in the foreground of a Tesco sign

A new 5p charge for plastic bags is to be introduced in England on 5 October. Here’s what you need to know.

What’s happening?

Shoppers are to be charged 5p for every new plastic bag they use at large stores in England.

The charge applies only to shops or chains with 250 or more full-time employees.

Plastic bags at airport shops or on board trains, planes or ships, will not be included, and neither will paper bags.

England is the last country in the UK to start charging for plastic bags.

Why do this?

A blue plastic bag in Regent's Canal in London

The number of plastic bags handed out by supermarkets in England in 2014 rose to 7.64 billion – 200 million more than in 2013.

Figures collected by waste-reduction body Wrap, on behalf of the Department for Environment, Food and Rural Affairs (Defra), show that the figure has steadily increased for the past four years.

In 2010 almost 6.3 billion were used.

Campaigners argue that the bags blight streets, spoil the countryside, and damage wildlife, seas and coastline.

Ministers think introducing a 5p charge will stop shoppers using as many new bags, and encourage people to re-use old ones.

The government hopes to see an 80% reduction in plastic bag use in supermarkets, and a 50% fall on the high street.

Over the next decade it hopes the charge will create:

  • £60m savings in litter clean-up costs
  • £13m in carbon savings

The charge was a policy championed by the Liberal Democrats in the previous coalition government.

Where will the money go?

5 pence piecesImage copyrightThinkstock

Initially to the supermarkets. This is not a tax and the money raised by the levy will not go to the government.

Retailers can choose what to do with the proceeds of the charge, but they are expected to donate it to good causes.

Over the next 10 years the government hopes the charge will raise £730m for such causes.

Retailers will need to report to ministers about what they do with the money, and the government will publish this information each year.

What is being done elsewhere?

Sainsbury's plastic bagsImage copyrightGetty Images

In 2011, Wales started charging 5p per bag and saw a 71% drop in the number used by customers.

Scotland and Northern Ireland introduced their charges in 2014 and 2013 respectively and have also seen significant drops in usage.

In Scotland the charge was introduced in the final 11 weeks of 2014 and figures show a drop of 18% when compared with the statistics for the previous year. Similarly, in Northern Ireland in 2014 there was a 42.6% annual reduction following a previous drop of 71%, after the carrier bag charge was introduced.

But the UK is not alone in trying to limit use.

In 2002, Bangladesh became the first country in the world to ban thinner plastic bags altogether, after they were found to have choked local drainage systems during floods.

Other countries including South Africa, Rwanda, Kenya, China, and Italy followed suit.

More recently Mexico City and the US state of California imposed bans.

Is the charge avoidable?

Pigeon plastic bagImage copyrightGetty Images
  • Firstly, you could try a smaller shop. As the charge technically only applies to bigger stores, smaller places may continue to hand bags out for free. Such stores are allowed to ask for 5p a bag, but the Association of Convenience Stores, which represents more than 33,500 local shops, said only 8,000 were planning to do so
  • Secondly, it’s an obvious point but bring your own bag(s). #reusebags is the government’s Twitter hashtag for this policy change, and it’s a simple message.

Does the charge involve all plastic bags?

a goldfish in a plastic bagImage copyrightPA

No. There are a few very specific exemptions. You will not be charged for plastic bags if you’re buying:

  • live aquatic creatures in water
  • unwrapped blades, including axes, knives, and knife and razor blades
  • uncooked meat, poultry or fish
  • prescription medicine
  • unwrapped loose seeds, flowers, bulbs, corns, rhizomes – as in roots, stems and shoots, such as ginger – or goods contaminated by soil, like potatoes or plants
  • unwrapped ready-to-eat food for animal or human consumption – for example, chips, or food sold in containers not secure enough to prevent leakage during normal handling

What about home deliveries?

An Ocado delivery vanImage copyrightOcado

While all of the major supermarkets will be charging for plastic bags at their outlets, the fee will also affect home deliveries.

Most supermarkets are offering a “bagless” delivery service, or are charging a standard flat fee for plastic bags per shop.

Other operators such as Morrisons and Ocado will be charging 5p per bag for deliveries. However, they will also be giving customers back 5p for the plastic bags they return to the company to recycle.

Are re-usable bags cleaner?

A 'natural green bag' from TescoImage copyrightGetty Images

The thin modern plastic bags used by supermarkets are actually cleaner to produce, in terms of greenhouse gas emissions, than paper bags, heavier plastic “bags for life” and textile bags.

In 2011 Britain’s Environment Agency published a Life Cycle Assessment of Supermarket Carrier Bags, which concluded that long-life bags have to be reused a number of times – more than 100 times in the case of a cotton bag – if they are to be environmentally a better option than standard plastic carrier bags.

Of course, if a plastic bag is reused then its carbon footprint per use decreases even further.

But although they are technically cleaner to produce, plastic bags do not biodegrade.

According to Professor Tony Ryan, at the University of Sheffield’s faculty of science, plastic bags in landfill “exist for at least hundreds of years”.

You can also get biodegradable plastic bags but at the moment the government wants to charge for these too.

Defra says it needs to find a way of distinguishing biodegradable bags from standard plastic bags in the recycling process.

Biodegradable plastic bags need oxygen and sunlight to degrade. If they get buried in landfill there is little difference between them and standard carrier bags.

What’s been the reaction?

A survey of more than 2,000 people commissioned by Break the Bag Habit coalition – which includes the Campaign to Protect Rural England and Keep Britain Tidy among others – found that 62% of people in England agreed a 5p charge was “reasonable”.

Environmental charity Friends of the Earth also welcomed the charge, but said more needed to be done.

The group’s chief executive, Craig Bennett, described the move as a “small step” and believed it would “do little to tackle the nation’s huge waste mountain”.

The plans for the levy were described as a “complete mess” by the parliamentary Environmental Audit Committee last year.

It warned that excluding paper bags and small retailers risked confusing consumers and undermining the effectiveness of the levy – a view also held by the Association of Convenience Stores.


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Taylor Swift fragrance carton wins award for Diamond Packaging

Elizabeth Arden’s Taylor Swift Incredible Things carton uses a textured, felt paperboard and rich palette of watercolors that transform inspired graphics into a work of art that beautifully complements the primary container inside—an opaque white bottle, decorated with a watercolor print of Taylor Swift’s silhouette profile.

The colorful carton earned a Silver Award in the “Folding Cartons” category for Diamond Packaging at the 28th annual Gold Ink Awards competition, produced by Printing Impressions magazine.

Winners were chosen from more than 1,000 entries submitted in 50 different categories. Entries were judged on print quality, technical difficulty, and overall visual effect.

The carton was converted utilizing Neenah Paper Royal Sundance Brilliant White Felt paperboard. It is offset-printed with seven colors in-line with UV matte coating. The matte coating conveys the soft, natural aesthetic of the design.

A gold foil-stamped and multi-level embossed “13” medallion on the top panel reflects the significance of the lucky number to the music star and matches the fragrance bottle’s finely crafted gold cap, which is also embossed with her signature “13.”

The combination of colors and textures create an irresistible sensory presentation that stands out in the retail environment and captures the feminine, youthful vibe of Taylor Swift and her international fan base.


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Rémy Martin bottle connects with consumers via NFC

French spirits maker Rémy Martin has introduced a new bottle for its premium Fine Champagne Cognac to the Chinese market that enables secure authentication, tamper evidence, and enhanced consumer engagement with the brand via NFC technology. The Rémy Martin Club Connected Bottle incorporates a high-security, tamper-proof NFC tag from Selinko into the capsule of the bottle that consumers can connect with using Rémy Martin’s Android smartphone app.

Remy bottle

Rémy Martin Digital Director Arjan Ackerman explains that the company looked at different technologies for the new bottle, such as Apple’s iBeacon, holograms, and QR codes, “but only NFC was able to connect directly to consumers and ensure 100-percent secure authorization, at an attractive price.”

Explains Rémy Martin Executive Director Augustin Depardon, “Not only does the Rémy Martin Club Connected Bottle guarantee the authenticity of the product, but also—and this is the exciting innovation—it allows us to communicate directly with our consumers. Rewards, events, special offers: Our communication can now be completely aligned with our clients’ preferences for optimal relevancy.”

To signal the interactivity of the Club Connected Bottle, Rémy Martin added some simple creative flourishes to the bottle label, including WiFi signals on the front panel and the word “Connected” on the neck label. The words “Tap Phone Here” are printed on the top of the cap to instruct users on how to connect with the bottle, “and the experience triggers from that moment onward,” says Ackerman.

Rémy Martin chose to launch the bottle in China first because its Club brand is celebrating its 30th anniversary there. “Plus, it is a very highly connected country, where our audience is very technologically savvy,” adds Ackerman.

The Club Connected Bottle carries the same price as the standard Club bottle: 643 RMB, or US$101.


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Reportage: ‘Eerste verpakkingsvrije winkel opent zijn deuren in Utrecht’

Reportage: 'eerste' verpakkingsvrije winkel opent zijn deuren in Utrecht

Een beetje onwennig voelt het misschien nog wel, maar uiteindelijk zal de verpakkingsvrije winkel Bag & Buy die in de Utrechtse Twijnstraat een voorbeeld zijn voor velen, zo denken de oprichters.

“Oh, zijn jullie al open?” vraagt een oude vrouw verbaasd als ze de winkel binnen stapt. De verbazing is niet vreemd: de afgelopen maanden werd er flink geklust aan de winkel in de Twijnstraat in het centrum van Utrecht. De bus voor de winkel met de naam van een aannemer erop is nog niet eens weg, maar vandaag opent de verpakkingsvrije winkel haar deuren.

Niet de eerste overigens, terwijl daar toch mee gepropagandeerd werd. “Toen wij aankondigden open te gaan, bestond er nog geen verpakkingsvrije winkel in Nederland,” legt winkelmanager Karen Schuuring uit. “Maar toen opende er in Groningen ineens een winkel zonder verpakkingen.” Haar maakt het niet zoveel uit. “Het gaat om het concept en dat dat geaccepteerd wordt. Dan zijn we met liefde de tweede.”


Dat concept houdt in dat de winkel gevuld is met grote bulkpotten met een kraantje eronder, waar allerlei producten uit kunnen komen. Van gedroogd fruit tot meel en van cranberry’s met chocolade tot cornflakes. Consumenten komen met hun meegebrachte verpakkingen naar de winkel en vullen die bij. “Alleen zuivel is lastig, maar dat heeft vooral te maken met wetgeving,” zegt Schuuring. Ook niet alle producten zijn makkelijk in bulk te verkrijgen. “Het assortiment is nu nog redelijk beperkt, maar dat hopen we zo snel mogelijk uit te breiden.”

Ondanks dat de naam van de winkel anders doet vermoeden, is de winkel niet geheel verpakkingsvrij. “Wie zijn verpakking vergeten is, kan er hier eentje kopen,” vertelt Schuuring. “Maar geen plastic hoor, alleen glazen potten.”


De eerste klant bij de toonbank is inderdaad haar eigen pot vergeten. “En om daar nou helemaal voor terug te gaan..” Het afrekenen gaat nog wat onwennig: zowel de verkoopster als de consument weet nog niet helemaal hoe het concept werkt, maar na de nodige omwegen en prijsberekeningen loopt de vrouw tevreden de lichte winkel uit. “Het zal echt nog wel even duren, maar op den duur hopen we iedereen zo tevreden te maken,” lacht Schuuring. “Verpakkingsvrij is een trend; het is aan ons om het blijvend te maken.”



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Das kommt nicht in die Tüte!

Der Textileinzelhandel ist in der Frage „Plastiktüte: Ja oder Nein“ recht gespalten. Der Bundesverband der Modehändler BTE setzt erst einmal auf die freiwillige Selbstverpflichtung. Einige Händler machen schon mit, andere sträuben sich (noch).

Der deutsche Mode-Einzelhandel ist in der Frage der Plastiktüte tief gespalten. In der letzten Sitzung hat sich das BTE-Präsidium nun zu einem „Nein“, wenn auch mit Einschränkungen, durchgerungen. Der Fachverband will die vom HDE angedachte Selbstverpflichtung des Handels unterstützen. Ab dem 1. Januar sollen Händler keine Kunststofftragetüten mehr kostenlos abgeben. Die Abgabe gegen eine Gebühr geht in Ordnung – ebenso wie die Ausgabe von Papiertüten, sehr dünnen Tüten (sog. Knotenbeutel) oder Baumwollbeuteln. Mit der Selbstverpflichtung soll verhindert werden, dass der Gesetzgeber auf Druck der EU ein womöglich noch umfangreicheres Verbot (wie in anderen europäischen Ländern bereits geschehen) erlässt. Modefilialisten wie ZARA, COS oder Primark setzen schon lange auf die Papiertüte. KIK und C&Ahaben diesen Sommer nachgezogen und ebenfalls verkündet, keine Einwegplastiktüten mehr anzubieten. Allein in den KIK-Filialen könnten so jährlich rund 33 Mio. Plastiktüten (entsprechend 500 Tonnen des Kunststoffs Polyethylen) eingespart werden.

Billige Gründe für die Plastiktüte

Nicht jeder Modehändler will allerdings auf die praktischen Plastiktüten verzichten: Papiertüten sind einigen (wie man an den Primark-Tüten sieht) gerade in der regnerischen Jahreszeit zu unbeständig. Gute Papptüten, wie sie der gehobene Modehandel ausgibt, sind margenschwachen Geschäften schlichtweg zu teuer. Gleichzeitig steht der Modehandel vor dem Dilemma, dass man den Kunden bei einem Einkauf im dreistelligen Bereich nicht noch einen 1 Euro für die Tüte abknöpfen will, um einen knitterfreien Zustand nach Hause zu gewährleisten. Zudem ist die Tüte für viele Modehändler eine „laufende Marketingmaßnahme in der Fußgängerzone“. Sowohl bei KiK als auch dem Drogeriemarkt dm, der es dem jeweiligen Markt überlässt, ob er noch Plastiktüten ausgibt, gibt es unter den Kunden eher ein positives Feedback auf den Verzicht von Plastiktüten.

Die EU regelt wie viele Tüten pro Kopf

In Deutschland werden jährlich über 71 Plastiktüten pro Kopf verbraucht. Damit zeigt sich Deutschland im internationalen Vergleich noch relativ verbrauchsarm. Europaweit lag der Durchschnittsverbrauch in 2010 bei 198 Tüten pro Person. Besser wäre allerdings noch weniger Tüten bzw. gar keine Tüten mehr, wie es Umweltverbände fordern. Das Europäische Parlament hat für die Reduzierung zwei Zielwerte ausgebeben: Höchstens 90 Tüten pro Kopf pro Jahr bis 2019 und maximal 40 Tüten pro Kopf bis 2025. Ob diese Werte tatsächlich mit einer freiwilligen Selbstverpflichtung, wie der HDE sie vorgeschlagen hat, erreicht werden, stellen Kritiker in Frage.

Darum sind Plastiktüten so schädlich

Einwegplastiktüten gelten insbesondere deshalb als umweltunfreundlich, da sie sich nicht von alleine zersetzen und sich lediglich in Einzelteile auflösen, die dann letztlich nicht nur im Grundwasser, sondern auch in Tieren und dem menschlichen Organismus wiedergefunden werden. Problematisch ist dabei insbesondere, dass viele Tüten nur einmal benutzt werden und danach entsorgt werden.

Der BTE appelliert an die Unternehmen des Textileinzelhandels die Selbstverpflichtung einzugehen. Die entsprechenden Formulare werden in Kürze bereit gestellt.


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Louboutin : l’élégant packaging de son premier rouge à lèvres

Louboutin : l’élégant packaging de son premier rouge à lèvres

Plus qu’un simple rouge à lèvres, la nouvelle it piece Louboutin est un objet d’art. Inspirée par la reine d’Egypte Nefertiti, la gamme se compose de tubes à effets mats, satinés ou voilés et s’étend sur 38 teintes différentes. Disponible en « noir » ou en « or », le rouge à lèvres de Christian Louboutin, recouvert d’écailles gravées, peut même se porter en collier. Un produit dont l’originalité et l’élégance ne sont pas sans nous rappeler la singulière identité de la maison Louboutin.
Ses petits bijoux seront disponibles dès le mois de septembre, aux prix tout de même élevé de 80 €.

Louboutin Trouve sur beautylicieuse.com3.jpg

Louboutin Trouve sur 2.jpg

 Les produits de beauté Louboutin, de véritables objets de luxe

En 2014, Christian Louboutin lance son premier vernis à ongles. Fabriqué aux Etats Unis, son écrin de crystal est coiffé d’un bouchon dont le pic rappelle la forme de ses fameux escarpins. Un démarrage remarqué dans l’univers de la cosmétique, puisque le produit jouit d’un des packaging les plus originaux encore imaginés jusqu’à aujourd’hui.  A l’occasion de leur lancement, la maison avait réalisé une vidéo où l’on découvrait pas à pas le processus de fabrication des fameux souliers.


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19 x deskundig doordacht design

Verpakkingen zijn er allang niet meer enkel om bescherming van het product te bieden. Ontwerpers van over de hele wereld maken de meest mooie creaties om consumenten te verleiden tot het kopen van hun product. Wist u dat meer dan de helft van de consumenten een product koopt vanwege de verpakking? Bij deze grappige, innovatieve en mooie designs kunnen wij ons daar alles bij voorstellen!

Zakken voor hondenpoep


Lampen in een eierdoosje


Chocola in de vorm van verftubes. De kleur van de verf geeft de smaak aan.


Koekjes, enkel voor jezelf!


Dierlijke koekjes bakken met deze cupcake kit



Oordopjes voor mannen én vrouwen



Zelf je chocolademelk maken met deze cacaobonen op een stokje


Op zoek naar een blokjes-, ruitjes- of leeg schrift?


Sokken als kwasten


Ontbijtgranen uit een toekan

Haarspeldjes voor ieder kapsel


Pepermunt tussen je tanden


Wollen schaapjes


Stoere zeemanstouwen



Lampen in een ijshoorn


Pasta in de buik van Italiaanse mannen

Zwitserse chocolade in een zakmes


Handdoeken als potlood




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Jean-Paul Gaultier Designs Tea Containers for Kusmi Tea

Having previously lent his creative vision to the Diet Coke bottle and drink can, Jean-Paul Gaultier has partnered with Kusmi Tea to redesign the containers for its two most revered blends, “Anastasia” and “Prince Wladimir,” which date back to the founding of the company in St. Petersburg, Russia. The French designer pulled design elements from his 1980s Russian collection, which sees the containers embellished with sailor stripes and Russian tattoo motifs, thus blending masculine and feminine influences. This aesthetic continues in an accompanying ceramic tea mug complete with removable strainer, as well as a tea box sporting a red pompom that is capable of storing enveloped teas. Source:

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Verpakkingen veranderen over het algemeen door de jaren heen enorm. Het beeld gaat mee met de marketingedachten van de tijd, maar soms is het toch hunkeren naar vervlogen tijden. Kijkend naar deze afbeeldingen, waarop duidelijk te zien is dat minimalistisch helemaal niets nieuws is, missen wij van VerpakkingsProfs de vintage verpakkingen soms wel. Wat denkt dat beter is: vintage of nieuw?

1. Alka Seltzer

alka seltzer.png

2. All

3. Crest


4. Fanta


5. Dial


6. Jell-o


7. Kellogs


8. Kool-aid


9. Mountain Dew

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10. Oreo


11. Pop tarts

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12. Snickers


13. Sprite


14: Vicks



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