Category Archives: Ecommerce

Amazon diventa banca, un algoritmo concede i prestiti

Non solo e-commerce e consegne, Amazon amplia sempre di più i suoi orizzonti. Il colosso di Seattle diventa una banca ed è un algoritmo a scegliere a chi concedere i prestiti. L’azienda di Jeff Bezos ha lanciato questa iniziativa nel 2012 negli Stati Uniti e in Giappone, ora la amplia ad altri otto paesi tra cui c’è l’Italia.

Ad usufruirne saranno i venditori terzi che utilizzano la piattaforma per il proprio business e necessitano di prestiti a breve termine per essere più competitivi.

Secondo il Time, i prestiti potranno partire da mille dollari fino a centinaia di migliaia di dollari. Il servizio ‘Amazon lending’ oltre all’Italia sbarcherà anche in Cina, Canada, Francia, Germania, India, Spagna, Regno Unito.

Per poter richiedere un prestito bisogna essere invitati da Amazon, non fare una richiesta spontanea. La casa di Seattle userà algoritmi interni per scegliere i venditori, basandosi sulla popolarità dei loro prodotti e la frequenza con cui esauriscono le scorte. Altri rivali di Amazon come Alibaba forniscono da tempo credito ai rivenditori indipendenti che utilizzano la loro piattaforma.

L’azienda inoltre, ha appena lanciato Amazon Messico, dando il via alle vendite anche nel Paese dell’America Latina.

Source: fashionmag.com

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MasterCard will approve purchases by scanning your face

This fall, MasterCard will start experimenting with a new program: approving online purchases with a facial scan.

At checkout, you’ll be asked to hold up your phone and snap a photo. MasterCard’s thinking? It’s easier than remembering a password.

“The new generation, which is into selfies … I think they’ll find it cool. They’ll embrace it,” said Ajay Bhalla, who’s in charge of coming up with innovative solutions for MasterCard’s security challenges.

This is MasterCard’s way of cutting down fraud.

Currently, customers can set up something called “SecureCode,” which requires a password when shopping online. This stops credit-card-number-stealing hackers from actually using your card on the Web. It was used in 3 billion transactions last year, the company said.

But passwords get forgotten, stolen, or intercepted. So, banks are following Apple’s lead. The iPhone’s fingerprint scanner started a security revolution in 2013. Apple Pay showed that customers are willing to use biometrics to prove their identity.

MasterCard (MA) will launch a small pilot program that uses fingerprints — but also facial scans. It’ll be a limited experiment involving 500 customers. But, once it works out all the kinks, MasterCard plans to launch it publicly sometime after that.

To pull this off, MasterCard said it has partnered with every smartphone maker, including Apple(AAPL, Tech30), BlackBerry (BBRY, Tech30), Google (GOOGL, Tech30), Microsoft (MSFT, Tech30), and Samsung (SSNLF). The credit card company is still finalizing deals with two major banks, so it wasn’t ready to say whose customers will get this first.

How it works

You have to download the MasterCard phone app to use the feature.

MasterCard said a pop-up will ask for your authorization after you pay for something (the company did not demonstrate a working version to CNNMoney).

If you choose fingerprint, all it takes is a touch. If you go with facial recognition, you stare at the phone — blink once — and you’re done. MasterCard’s security researchers decided blinking is the best way to prevent a thief from just holding up a picture of you and fooling the system.

MasterCard said it doesn’t actually get a picture of your finger or face. All fingerprint scans will create a code that stays on the device. The facial recognition scan will map out your face, convert it to 1s and 0s and transmit that over the Internet to MasterCard.

Bhalla promised that MasterCard won’t be able to reconstruct your face — and that the information would transmit securely and remain safe on the company’s computer servers.

This makes some cybersecurity experts uncomfortable. They prefer that your data stay on your phone.

“I understand why they’d want that data, but no, I do not like it,” said Robert M. Lee, co-founder of consulting firm Dragos Security. “From a privacy aspect it’s awful — but from a business perspective, I don’t understand why they’d accept that risk.”

Keeping this kind of information in one location makes it more tempting to hack. But there’s some faith that MasterCard can adequately protect it.

“They’re storing an algorithm, not a picture of you. And I’m sure they’re doing the appropriate stuff to guard it,” said Phillip Dunkelberger, who runs Nok Nok Labs, a company that creates technology that authenticates people.

MasterCard is only at the testing phase, company representatives noted. It might end up keeping facial scans on the device in the long run.

It doesn’t end here. Bhalla said MasterCard is also experimenting with voice recognition, so you’ll be able to simply approve an online transaction by speaking to your phone.

MasterCard is also working with a Canadian firm, Nymi, to develop technology that will approve transactions by recognizing your unique heartbeat. That means no interruptions.

So, up next: shopping with a fitness bracelet?

Source: money.cnn.com

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E-commerce: i 4 principali mercati raddoppieranno entro il 2018

Le vendite online realizzate negli USA, in Cina, in Gran Bretagna e in Germania dovrebbero raddoppiare entro tre anni, passando da un totale di 438 miliardi di euro (320 miliardi di sterline) a 884 miliardi di euro (645 miliardi di sterline).

E’ quanto indica uno studio di OC&C. Per l’ufficio analisi, la proiezione sottolinea l’interesse di questi Paesi per lo sviluppo dei brand online, ma anche la necessità per i marketplace locali di capitalizzare all’estero l’importanza del loro mercato di casa.

Lo studio sottolinea inoltre il potenziale dell’e-commerce britannico, prima destinazione d’acquisto straniera dei tedeschi, e seconda per i cinesi. Una manna per i venditori della Gran Bretagna, presso i quali i clienti tedeschi e cinesi spendono rispettivamente 2,7 e 1,7 volte in più ad ogni transazione rispetto ai consumatori locali. Un potenziale del quale i professionisti non necessariamente riescono ad approfittare, si rammaricano gli analisti.

“Malgrado la loro popolarità, molti e-retailer britannici si accontentano del minimo indispensabile per localizzare la loro offerta e aprire le porte a redditizi attori stranieri”, indica lo studio. “Le ricerche mostrano che potrebbero guadagnare fino al 60% in più andando più lontano: guadagnare la fiducia dei consumatori stranieri, rispondere attivamente alle preferenze locali di pagamento, e allestire un’infrastruttura per uguagliare l’efficienza dei concorrenti locali. Anche in mercati già maturi e consolidati come gli Stati Uniti, i dettaglianti del Regno Unito potrebbero triplicare la loro clientela internazionale”.

Source: fashionmag.com

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Mobile Payment weiter auf dem Vormarsch

Das Einkaufen im Internet wird immer mobiler. Stand bis vor Kurzem noch der heimische Computer im Zentrum des eCommerce, verlagert sich das Geschäft nun immer mehr auf mobile Endgeräte wie Smartphones oder Tablets.

Kein Wunder also, dass sich auch mobile Bezahlverfahren in Deutschland immer mehr durchsetzen. Wie eine neue Studie der Unternehmensberatung PriceWaterhouseCoopers (PwC) zeigt, bezahlt bereits ein Viertel aller Deutschen mit dem Smartphone. Die beliebtesten Produkte und Dienstleistungen für das mobile Bezahlen sind neben Hotels, Flug- und Bahntickets vor allem Kleidung, Schuhe und Accessoires. Elf Prozent der Deutschen kaufen diese waren bereits mobil ein. Rund neun Prozent der Deutschen haben für Unterhaltungselektronik schon einmal mit ihrem Smartphone oder Tablet bezahlt, ach Prozent für Nahrungsmittel und Getränke im Supermarkt oder für Dienstleistungen in der Gastronomie.

Sorge vor Datenmissbrauch bleibt

Im Umkehrschluss haben allerdings auch 75 Prozent der Deutschen noch nie bargeldlos mobil bezahlt. Immerhin 35 Prozent möchten diese Bezahlform aber in Zukunft ausprobieren. 40 Prozent gaben an, Mobile Payment nicht zu nutzen und dies auch in Zukunft nicht tun zu wollen. Größte Sorge der Verbraucher ist dabei die Gefahr des Datenklaus, die bei mobilen Bezahlverfahren höher eingeschätzt wird als etwa beim Einkauf am heimischen Laptop. So befürchten 88 Prozent der Deutschen, dass ihre Daten gehackt oder missbraucht werden. 85 Prozent sehen eine wachsende Gefahr, dass ihr Handy gestohlen und mit den Bezahldaten Missbrauch getrieben wird. Rund drei Viertel sind besorgt, dass ihr Handy-Akku leer wird und sie dann nicht mehr in der Lage wären zu bezahlen oder dass sie durch die regelmäßige Nutzung von Mobile Payment zum gläsernen Kunden werden. 28 Prozent der Deutschen bezahlen grundsätzlich lieber bar.

„Für uns bestätigt sich unsere Prognose aus dem letzten Jahr: Mobile Payment wird sich durchsetzen”, so Nikolas Beutin, Partner bei PwC und Experte für Mobile Payment. „Dabei ist die Sorge um die Datensicherheit ernst zu nehmen. Hier sind die Anbieter gefragt, für ein Höchstmaß an Sicherheit zu sorgen und die Vorteile ihrer Lösungen noch offensiver darzustellen.“

Immerhin: Die Deutschen erkennen durchaus auch die positiven Aspekte der neuen Bezahlform. So sehen es 76 Prozent der Verbraucher als Vorteil an, ihre Geldbewegungen direkt am Handy prüfen zu können und nicht mehr darauf achten zu müssen, ob sie genügend Bargeld im Portemonnaie haben. Immerhin knapp 58 Prozent sind zudem der Meinung, dass mobile Bezahlverfahren den Einkauf und das Bezahlen unkomplizierter machen.

Wie PwC herausgefunden hat, würden unter bestimmten Voraussetzungen noch mehr Verbraucher mobile Bezahlformen nutzen. An erster Stelle der Wunschliste steht eine Sicherheitsgarantie vom Anbieter. Das wünschen sich 59 Prozent der Befragten. 53 Prozent gaben an, dass bei der Nutzung keine versteckten Gebühren anfallen sollten. Für 41 Prozent ist eine Notfallnummer, mit der sie im Falle eines Diebstahls ihr Handy sperren lassen können, eine wichtige Nutzungsvoraussetzung. Knapp ein Drittel wünscht sich hingegen bereits jetzt, dass mehr Geschäfte und Gewerbe Mobile Payment anbieten. „Die mobilen Bezahllösungen sollten so einfach und transparent wie möglich sein. Versteckte Gebühren sind vielen Verbrauchern ein Gräuel. Nicht zuletzt sind die Anbieter mobiler Bezahlverfahren gut beraten, auf den Schulterschluss mit dem Handel und Gewerbe zu setzen. Denn viele Konsumenten wünschen sich, dass noch mehr Unternehmen mobile Bezahlverfahren unterstützen”, so Beutin weiter.

Stärkster Anbieter im Mobile Payment Bereich ist aktuell die Ebay-Tochter Paypal, der bereits von 85 Prozent der Deutschen genutzt wird. Auf den Plätzen zwei und drei folgen mit großem Abstand Google Wallet und Apple Pay. Diese beiden Anbieter können aktuell jedoch lediglich 18 bzw. 14 Prozent der Verbraucher überzeugen.

Source: fashionunited.de

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SuitSupply wint European E-commerce Award

SuitSupply wint European E-commerce Award

Het Nederlandse SuitSupply heeft in Barcelona één van de drie European E-commerce Awards gewonnen. Het mocht de Omnichannel Award, voor het bedrijf dat als beste online en offline combineert, ontvangen.

Beter dan Ikea en Marks & Spencer

De zilveren medaille in de categorie ging naar Marks & Spencer, terwijl Ikea met het brons ging lopen. De organisatie kende de prijs toe aan SuitSupply vanwege de constante inspanningen om de bedrijfsstructuur te herdenken en heruit te vinden.
De Enterpreneurial Award, die vorig jaar nog naar Bol.com ging, gaat nu naar het Ierse Micksgarage. De jury zei overtuigd te zijn door de inventieve aanpak van e-commerce door het bedrijf. Het Deense SkatePro strandde op de tweede plaats, terwijl Green Man Gaming tevreden moest zijn met de bronzen plak.
Het Britse Asos kreeg dan weer de Pure Player Award. Het hield in die categorie respectievelijk Farfetch en Yoox af. Volgens de jury was Asos onder andere de beste in het efficient combineren van een online model met een goede klantenservice.

Source: retaildetail.nl

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World’s largest online retail markets to double in size by 2018

New statistics from OC&C Strategy Consultants, PayPal and Google predicts that the online retail markets in the US, China, UK and Germany will grow by £320bn to £645bn by 2018.

The study, called “Cracking the World’s Largest ecommerce Markets”, reveals a huge opportunity for UK retailers, as the country is the most popular online overseas destination for German shoppers, and the second most popular in both China and the US.

Chinese and German shoppers spend on average 2.7 and 1.7 times more in each UK online transaction than UK consumers do, and Chinese shoppers buy from UK retailers online almost as frequently as domestic shoppers do.

However, the research also revealed that UK e-tailers aren’t taking full advantage of the opportunity. They could be earning up to 60% more by building trust with local consumers, installing infrastructure to match local competitors, and responding to local payment preferences.

When buying British goods, the biggest pull factor for international customers is purchasing products they can’t find in their own country, the research found.

Martijn Bertisen, Sales Director at Google UK, said:

“The number of people with internet access is growing fast, with many new consumers skipping the desktop phase entirely and only experiencing the web through a smartphone. Our study shows that this is increasingly translating into mobile transactions and that a mobile-first or even mobile-only strategy is now imperative to international success in retail. UK retailers should be well positioned to lead this growth internationally, as UK consumers are already amongst the most mobile of all. PayPal data used in this study suggests that in fashion, for example, 59% of online transactions are already being made via mobile in the UK, compared with 45% and 24% in the US and Germany respectively.”

The study analysed search and transaction data from Google and PayPal and the online shopping habits of consumers in what will be the four largest online retail markets by 2018.

Source: fashionmag.com

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Meer dan 150 webshops komen samen op Stad.nl

Meer dan 150 webshops komen samen op Stad.nl

Sinds 1 juni bundelen meer dan 150 kleine webshops hun krachten op het platform Stad.nl. Consumenten kunnen er met één winkelwagentje winkelen in verschillende online shops en ze moeten dus ook maar één keer afrekenen.

Concurrentie met grote merken

De verschillende webshops hopen via de samenwerking hun marktpositie te verbeteren tegenover grote concurrenten zoals bijvoorbeeld Bol.com. De grootste tien webwinkels in Nederland zijn momenteel immers goed voor vijftig procent van de totale online omzet. De rest van de koek wordt verdeeld onder maar liefst 40.000 andere webwinkels.

 

“Wij houden de ontwikkelingen in de markt constant in de gaten en blijven Stad.nl verbeteren op basis van de vraag van consumenten en ondernemers. Dit nieuwe, klantvriendelijke warenhuis is mogelijk doordat zowel wijzelf als de individuele winkels voor een deel bijdragen in de verzendkosten. Wij vervullen dus geen warehousefunctie; de bestelling van de klant wordt nog steeds vanuit de betreffende winkels verstuurd”, zegt medeoprichter Hélène van der Meijs aan socialmedia.nl.

Interessant voor de consumenten is ook dat ze via Stad.nl kunnen besparen op de verzendingskosten. Die komen nu neer op een bedrag van maximaal 4,95 euro, daar waar ze eerder verzendingskosten bij elke winkel moesten betalen.

Source: retaildetail.nl

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Un terzo degli utenti di Internet mondiali acquista su dispositivi mobili

Anche se il commercio online è ancora svolto prevalentemente tramite computer, gli acquisti realizzati da apparecchio mobile continuano comunque ad aumentare. Secondo uno studio internazionale realizzato da GlobalWebIndex, più di un terzo dei cyber-acquirenti adulti utilizza ormai il proprio device mobile per realizzare gli acquisti.

 

Nel condurre questa indagine su 170.000 persone di 32 Paesi del mondo, l’organismo ha stimato a 1 miliardo il numero di compratori online mensili, considerando tutti i supporti insieme. Sapendo che ora tre quarti delle persone che si connettono a Internet lo fanno dal loro smartphone, il potenziale di sviluppo dell’m-commerce appare ben evidente.

Ogni mese, il 40% dei navigatori di Internet si connette ad un negozio online sulla Rete mobile e 1 su 5 vende oggetti sul Web per mezzo del suo telefono. Le applicazioni di shopping, ben posizionate per generare l’atto di acquisto da un cellulare, sono utilizzate da un quarto degli internauti, e tra loro, il 70% effettua un ordine.

Lo sviluppo dell’m-commerce passa naturalmente soprattutto attraverso le generazioni più giovani. I 16-24enni ne sono i maggiori utilizzatori, il 40% di loro fa shopping dal proprio telefono.

Conditio sine qua non per attirare i Web users, la sicurezza e la confidenzialità dei dati personali sono elementi considerati fondamentali del 70% dei partecipanti al sondaggio.

I social network e la messaggistica rappresentano la maggior parte degli utilizzi di uno smartphone, e le vendite effettuate su queste piattaforme continueranno a crescere, predice lo studio. Già un terzo di coloro che acquistano da dispositivo mobile riconosce che le offerte che vedono passare sui media sociali li invoglia a fare l’acquisto. Il servizio di messaggistica istantanea cinese WeChat conta il maggior numero di utenti che sono anche acquirenti online da dispositivo mobile (il 67%, contro il 47% di Facebook Messenger e il 43% di Twitter).

Bisogna dire che le nazioni emergenti sono le leader dell’m-commerce. Inoltre, nella maggioranza di esse, le connessioni al Web sono effettuate maggiormente da cellulare che da computer, con le reti per Internet fisso che in molti casi non sono ancora ben sviluppate o accessibili. Nei Paesi dell’Asia-Pacifico, il 46% degli utenti di Internet è già esperto di acquisti sul cellulare, mentre sono solamente il 21% in Europa e il 20% in Nordamerica.

E’ in India che gli acquisti su smartphone hanno ottenuto la maggiore progressione nel 2014. Adesso il 45% degli utenti di Internet della nazione asiatica fa shopping online da dispositivo mobile.

Source: fashionmag.com

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The Net Set sera au mobile en 2015 ce que fut Net-a-porter.com à l’ordinateur en 2000

On a vu cette semaine avec l’annonce par Conde Nast de faire de style.com un site marchand que les éditeurs se font retailers et qu’inversement, à l’image de Net-a-porter, avec son magazine numérique The Edit publié 25 fois par an et son contenu éditorial de haut niveau, que les retailers se font aussi désormais éditeurs. Dans un cas comme dans l’autre, c’est avant tout à l’avènement du « contenu shoppable » que l’on assiste, c’est à dire à la capacité de convertir un contenu à vocation éditoriale en expérience d’achat par un simple clic.

D’après Antoine Ballerin, directeur europe du sud de Qubit, c’est Net-a-porter et Asos qui maitrisent le mieux ce nouveau paradigme édition-retail et c’est surement Net-a-porter qui va cette année deployer les méthodes les plus innovantes pour transformer l’industrie du e-commerce et plus globalement encore inciter les consommateurs à adopter de nouveaux modes de consommation.

Net-a-Porter crée un nouveau réseau social mode et luxe : The Net Set

Ainsi, à partir du 13 mai prochain, Net-a-porter lancera son propre réseau social. Baptisé The Net Set, il permettra, d’apres le communiqué du cybermarchand britannique, de relier les clientes, les personnalités, les icônes mode, les éditeurs, les marques et les créateurs en temps réel. Ce sera une application entièrement « shoppable » permettant aux marque de dialoguer directement avec les membres du réseau.

Décliné sur iPhone, iPad mais aussi sur Apple Watch, le service téléchargeable sur l’apple store à travers une appli mobile proposera par exemple de créer des listes de vêtements, d’accessoires et autres objets, pour ensuite les partager avec ses “amis” ou « followers »pour employer la terminologie de Facebook et d’Instagram. Un système proposera par ailleurs de suggérer d’autres pièces à associer aux produits choisis.

L’utilisateur aura accès grace à un flux live, aux infos et aux pieces postées par ses amis, il pourra partager lui-même ses propres contenus, il pourra dialoguer avec des icones de modes, des créateurs et des marques et il pourra trouver et composer des tenues à partir de n’importe quelle image en utilisant la technologie de reconnaissance visuelle intégrée. En outre, le site élira une équipe de célébrités baptisée “Conseil de Style” ou « Style Concil » qui dictera ses codes du bon goût au sein d’un groupe accessible “uniquement sur invitation”.

A travers l’appli, les consommateurs auront accès à une livraison au lendemain pour plus de 350 collections de mode dans 170 pays, ou une livraison dans la journée sur New York, Londres et Hong Kong. “La montée des réseaux sociaux et des blogs de mode a démontré que les femmes s’inspirent entre elles à travers leurs styles et leurs garde-robes, affirme Natalie Massenet, fondatrice et PDG du groupe Net-à-Porter. “The Net Set” sera au mobile en 2015 ce que fut Net-a-porter.com à l’ordinateur en 2000″.

Pour Alex Hoffnung, directrice commerciale du commerce en ligne de Net-A-Porter Group, cette plateforme représentera également un outil puissant pour les marques de petite taille et moins connues. «Cet outil leur permettra d’engager le public et de l’atteindre de façon très personnalisée, car chaque utilisateur pourra en mettre en ligne du contenu qui lui correspond.»

D’autres marques veulent faire de leur réseau social des points de ventes

En parallèle à cette innovation proposée par le groupe Net-a-porter, il faut noter que de nombreuses marques réfléchissent elles aussi de leur coté à faire de leur réseau sociaux , et tout particulièrement de leur compte instagram, des points d’ancrage vers une expérience d’achat. C’est le cas par exemple d’Asos, d’ Urban Outfitters et de Selfridges qui ont déclaré que leurs comptes Instagram seraient bientôt entièrement “shoppables” grâce à la plateforme LikeToKnow.It. Celle-ci permet en effet à n’importe quel utilisateur enregistré de recevoir un courriel contenant des liens pour acheter l’item se trouvant sur l’image qu’il aura “liké” sur Instagram. Vogue aussi a été conquis par l’idée puisqu’il est désormais possible d’acheter des articles vus sur le compte Instagram de Vogue. La encore, les consommateurs doivent d’abord s’inscrire sur le site LiketoKnow.it et ensuite, chaque fois qu’ils aiment une photo de Vogue sur Instagram, ils reçoivent un e-mail avec les liens permettant d’acheter les produits.

Source: fashionunited.fr

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Exclusive! Taking Net-a-Porter’s New Social Network for a Test Drive

Net-a-Porter’s unveiling of its new social network, The Net Set, today is important for several reasons: one, the continued emphasis on mobile as the future of e-commerce (“The Net Set is to mobile in 2015 what Net-a-Porter.com was to desktop in 2000,” quoth Natalie Massenet), and another, because I don’t know about you, but I’ve been getting seriously bored of my current iPhone app situation. Twitter is newsy! Instagram is pretty! (And FOMO—or FOGO—inducing, but that’s another story.) 1stdibs is bankruptcy-inducing! Tinder/Hingeis not allowed! (I have a boyfriend.) Bitmoji/MyIdol was fun (for a minute)! And so on and so forth. Where oh where is the app for people like me who want to while away their free moments and maybe get inspiration along the way? (Actually, where are my free moments? We’ll get back to that.)

Built by Sarah Watson (vice president) and Alexandra Hoffnung (creative director), The Net Set—so-called to harken back to the peripatetic society types who used to jaunt through Slim Aarons photographs—will be free for download in the iTunes App Store (with a later Android launch planned) on May 13. The network aims to fill that particular void in the young, fashion-obsessed mobile device (and mind). “Today, we are living the golden era of digital exploration,” a Net-a-Porter press release explains, “where connectivity is instant and the world mingles on the mobile web. From today, the most fashionable of these will be known as The Net Set.” The social media network allows users to create a profile, fill it with Net-a-Porter goods that they like (by clicking on a bright red heart) from a live feed of what’s trending across the globe, follow friends, trendsetters and “style tribes” (starting tribes include the likes of “Rock Chic,” “Black is the New Black,” “Double Denim,” “Monochrome,” and “The Bohemians,” among others, though users will be able to create their own) to see what they’re browsing (and buying) from Net-a-Porter’s current stock, as well as see what they’re posting as their style inspiration. The best part? Uploading a photo of your own provokes a smattering of “style matches”: clothes, accessories, and beauty products that synch up with your chosen image. Feeling an antique floral wallpaper? Upload it: floral-printed frocks and totes ensue. Always wanted that one fur-collared coat Kate Moss wore in 1992? Upload it; you might get lucky!

Brands will have devoted pages, and you can purchase goods directly in-app in a seamless, decidedly mobile-friendly framework with global overnight delivery in 170 countries and same-day in Manhattan, London, and Hong Kong. (One can dream, as well, that this means Instagram will be freed of paid-for “Tap for Credits!” posts from bloggers, as The Net Set provides a more direct method of integrated advertising.) Those not on the payroll can be as public or as private as they please—not here to make friends? Shop or browse solo to your heart’s content. Want some input? Friends can comment on items that you’ve added to your public feed. (Let’s hope you have friends with equally good taste.) And now that you mention it, The Net Set users don’t amass “friends,” or “followers,” but “admirers”—and what could be more stylish than that?

Source: vogue.com

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