Author Archives: Consumeo

Studie : Der Beautysektor kennt keine Krise

Einer Studie der spanischen Handelsschule EAE in Barcelona zufolge überstiegen die Ausgaben für Kosmetik in 21 Ländern 32 Mrd. Euro im Jahr 2014. Die Spitzenplätze belegen die USA, Japan und Brasilien.

Etats-Unis, Japon et Brésil dépensent le plus en maquillage

Die Handelsschule EAE in Barcelona hat ihre fünfte jährliche Studie zu „Ausgaben für Kosmetik“ weltweit vorgestellt. Im vergangenen Jahr haben die 21 untersuchten Länder insgesamt 32,362 Mrd. Euro ausgegeben. Der EAE zufolge hat sich die Weltwirtschaftskrise nicht „auf den Beautysektor niedergeschlagen“, vielmehr gab es sogar ein konstantes Wachstum in den analysierten Ländern.

Die Ausnahmen bilden Spanien mit einem Rückgang der Ausgaben um 1,7 Prozent zwischen 2013 und 2014 auf 697 Mio. Euro und Kolumbien mit einem Rückgang um 1,3 Prozent auf 277 Mio. Euro.

Am meisten geben der EAE-Studie zufolge die USA für Kosmetikprodukte aus (9,267 Mrd. Euro im Jahr 2014), gefolgt von Japan (4,357 Mrd.), Brasilien (2,594 Mrd.), China (2,564 Mrd.) und Großbritannien (2,142 Mrd.).

Die niedrigsten Ausgaben wurden in Südafrika (264 Mio. Euro), Chile (197 Mio.), Peru (187 Mio.), Irland (104 Mio.) und Portugal (79 Mio.) getätigt.

Das größte Wachstum im Kosmetiksektor ist in den aufstrebenden Nationen zu beobachten: Venezuela (+789,4 Prozent zwischen 2007 und 2014), Indien (422 Prozent), Brasilien (171 Prozent), Chile (159 Prozent) und Südafrika (135 Prozent).

Am teuersten sind Kosmetikprodukte in Venezuela, Australien, Japan, Kanada und Frankreich mit durchschnittlichen Preisen von 9,64 bis 30,62 Euro. In Indien, Brasilien, Chile, Mexiko und Russland sind sie hingegen am günstigsten mit durchschnittlich 2,37 bis 5,61 Euro Verkaufspreis.

Laut der Studie investieren die Frauen in Venezuela, Japan, Großbritannien, Kanada und Australien am meisten Geld in Kosmetikprodukte, Frauen in Indien, China, Südafrika, Kolumbien und Peru hingegen am wenigsten.

Source: Fashionmag.com

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Digitsole lance sa semelle connectée

En octobre, Digitsole, le spécialiste du footwear connecté, lance une semelle connectée et chauffante. Un objet qui sera vendu 199 euros dans 21 pays via 1 000 points de vente, dont la Fnac ou Darty, indique la société.

La semelle The Warm Series de Digitsole

Le principe : les semelles sont connectées à un smartphone, en plus d’une fonction chauffante réglable via un thermostat, elles traquent également l’activité physique (nombre de pas et distance parcourus, calories brûlées…).

Baptisée The Warm Series, ces semelles sont également waterproof. The Warm Series est née sous l’impulsion du designer Karim Oumnia,  PDG de Digitsole.

Source: Fashionmag.com

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C&A Foundation, WWF India join hands for organic cotton

The C&A Foundation, a private foundation affiliated with the global clothing retailer C&A, and WWF India have launched a partnership to promote the cultivation of organic cotton in the Satpuda-Pench corridor of Central India, adjacent to the ecologically important Pench Tiger Reserve in Madhya Pradesh, according to a blog in the C&A Foundation’s website.

Through their unique programme, the organisations will combine organic agriculture with environmental conservation to create a win-win situation for both farmers and nature. The multi-year project will help 6000 farmers to obtain organic certification by the end of 2018.

“Our vision for this partnership is to maintain the ecology of the Satpuda-Pench corridor while enhancing the livelihoods of cotton farmers, who play such a critical role in the apparel industry value chain,” said Anita Chester, head of sustainable raw materials for C&A Foundation. “By helping farmers go organic, we can minimise the degradation of soil and water quality that adversely affects wildlife habitats while also reducing costs and increasing yields for local cotton farmers.”

Central India is home to of India’s largest intact forest tracts and iconic and endangered species including tigers, barasingha and gaur. It is also home to several tribal communities with diverse traditional livelihoods. In recent years, however, cotton production has become a primary source of income for nearly 1.6 million farmers in the area. Given the potential impacts of unsustainable cotton farming practices on the landscape and biodiversity of this ecologically important area, approaches that minimize negative impacts while ensuring farmer livelihoods are critical

According to the blog, farmer training, though in the prototype phase, has already commenced this season in the Satpuda-Pench corridor. Farmers will learn how to build the fertility of soil to increase yields, and make natural plant pesticides and compost. Farmers who complete the programme will also be able to obtain organic certification, giving them better access to international organic cotton markets.

The aim is to reduce financial burden on farmers, improving farmer livelihoods and creating incentives for farmers to practice sustainable agriculture and minimize the sale of land to other industries such as mining and commercial development.

“Sustainable agriculture plays an important role in conservation. It is an important piece of the puzzle,” said Dr. Sejal Worah, Programme Director, WWF India. “When farmers manage their land sustainably, they can help preserve critical habitats by improving soil and water quality. This, in turn, enhances their agricultural productivity in the long term. In this case, promoting organic cotton in areas where agriculture and biodiversity interact could create a win-win scenario for farmers and wildlife.”

C&A Foundation and WWF are currently exploring the rollout of additional farmer training programs in areas with both high biodiversity or threatened species and high cotton production, the blog said.

Source: Fibre2fashion.com

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O’Neill partners with Parley for the Oceans to raise awareness on ocean destruction

O’Neill and Parley for the Oceans on Wednesday announced their partnership to help end ocean plastic and educate consumers to the need for immediate action.

The partnership will begin in the Spring 2016 season with high performance eco-threads manufactured by Bionic Yarn that contain plastic collected from the oceans. O’Neill will also support the partnership through grassroots efforts, Team O’Neill athlete activation and ongoing communications with the global surf and snow communities.

O’Neill’s Spring Summer 2016 range featuring Bionic Yarn – O’Neill

“Just as Jack O’Neill created the Sea Odyssey in 1996 with the goal of educating students on the importance of the relationship between the living sea and the environment, we wish to continue to create programs that can bring about real change,” said Willem Haitink, CEO of O’Neill. “This partnership with Parley for the Oceans isn’t just about introducing a new collection, it’s about taking action together to create a shift in how we think about and use plastic materials.”

“Our coastlines are under attack from a wide range of threats, and no group is more aware of that reality than the surf community,” said Cyrill Gutsch, Founder of Parley for the Oceans. We need all eyes on the sea, and most importantly, we need solutions. Developing a smarter replacement for existing plastic is the challenge that lies ahead. In the meantime, we know we can immediately reduce unnecessary waste and cut into the production of virgin plastic by replacing it with what’s already out there, the plastic we can collect from our coastlines and intercept from the high seas.”

Designer and creative entrepreneur Cyrill Gutsch founded Parley for the Oceans in 2012 to provide a forum where industry groups and individuals can talk and act together to protect the oceans. O’Neill is a very natural collaborator for Parley for the Oceans since it is the original California surf lifestyle brand. Jack O’Neill founded the company in 1952 with the initial vision of producing functional and innovative board riding. O’Neill is now known as one of the premier surf, snow and lifestyle brands.

Source: Fashionmag.com

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Weltkonzerne wie Nike setzen auf erneuerbare Energien

Mehrere weltweit tätige US-Konzerne wie Walmart, Starbucks und Nike haben sich laut der Organisation Climate Group dazu verpflichtet, langfristig zu 100 Prozent auf erneuerbare Energien umzustellen, um gegen den Klimawandel anzukämpfen.

Die Non-Profit-Organisation Climate Group organisierte nur wenige Wochen vor der Weltklimakonferenz in Paris eine Veranstaltung in New York, um die Bestrebungen zur Bekämpfung der globalen Erwärmung zur Unterstützung.

Bereits 36 große Unternehmen haben sich laut Climate Group dem Programm RE100 angeschlossen. Dazu zählen neben den jüngsten Teilnehmern auch Johnson & Johnson, Procter & Gamble, Goldman Sachs, Mars, Nestlé, Ikea, H&M, Philips sowie der indische Softwarehersteller Infosys.

Den Teilnehmern wird kein Termin zur Erreichung der Ziele vorgegeben und die zu ergreifenden Maßnahmen bei Nichteinhaltung der Vereinbarung werden ebenfalls nicht genauer dargelegt.

An der Weltklimakonferenz in Paris (COP21) versammeln sich vom 30. November bis zum 11. Dezember Vertreter aus 195 Ländern. Ziel ist es, unter der Schirmherrschaft der UNO ein weltweites Abkommen auszuarbeiten, um die globale Erwärmung unter der Höchstmarke von 2°C gegenüber dem vorindustriellen Niveau zu halten.

Source: Fashionmag.com

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BTE pro Textilbündnis

Der Bundesverband des Deutschen Textileinzelhandels (BTE) will nach langer Diskussion nun doch dem Textilbündnis des Bundesentwicklungsministeriums beitreten.

Das Textilbündnis soll auch für Transparenz und faire Produktionsbedingungen in Entwicklungs- und Schwellenländern sorgen. – Archiv

Nachdem die Vorgaben zuletzt abgeschwächt wurden, hat die Initiative von Bundesentwicklungsminister Gerd Müller aktuell rund 150 Mitglieder. Darunter sind – neben HDE, mode + texil und vielen Non-Profit-Organisationen – fast alle preisorientierten Textilketten, mit Ausnahme der Otto Group, allerdings kaum Multilabel-Händler.

Auch etliche marktstarke Lieferanten des Modefachhandels sind dem Textilbündnis bislang nicht beigetreten. Dies liege laut BTE wohl auch daran, dass sie oftmals bereits höhere Nachhaltigkeits-Standards erreichen würden.

Vor diesem Hintergrund fordert der BTE die Industriepartner noch einmal auf, zumindest ihre Handelskunden über ihre (möglicherweise höheren) sozialen und ökologischen Standards zu informieren, um auf Nachfragen von Endkunden entsprechend reagieren zu können.

Source: Fashionmag.com

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Snickers Swaps Out Its Brand Name for Hunger Symptoms on Painfully Honest Packaging

The trend toward more personalized packaging continues, with a twist, as Snickers is replacing its brand name on packaging with 21 hunger symptoms.

The twist is that, instead of being life-affirming or otherwise uplifting—like Coke’s names-on-bottles campaign has been—there’s dark comedy behind the Snickers packaging, in keeping with the Mars brand’s edgy “You’re not you when you’re hungry” vibe.

Yes, Snickers wants you to share the new “Hunger Bars” with friends, but preferably when they’re being annoying because they haven’t eaten.

Among the 21 customized bars, there are some clearly disparaging ones. For example, you can give friends bars emblazoned with the words Cranky, Grouchy, Confused, Irritable, Impatient, Complainer, Whiny, Curmudgeon, Ornery, Testy and Snippy. Those 11 are balanced out by 10 other bars which are a bit less insulting—Rebellious, Feisty, Sleepy, Loopy, Goofball, Forgetful, Drama Mama, Dramatic, Princess, Spacey.

As part of the campaign, the brand has released this online spot from BBDO New York, starring a loopy goofball of a hotline operator who takes calls and dispatches bike messengers to deliver the insulting candy to those in need.

A percentage of bars will remain in the original packaging. Print advertising for the campaign launches later this month. “We believe the new bars will inspire people to not only quickly identify their own symptoms and satisfy their hunger, but give them a new, fun way to call-out friends and family on who they become when they’re hungry, too,” says Snickers brand director Allison Miazga-Bedrick.

This isn’t the first time Snickers has tweaked its famous parallelogram logo. A print and outdoor campaign from 2006 replaced the word Snickers in the logo with hunger-related words like “Hungerectomy,” “Satisfectellent” and “Nougatocity.”

Source: Adweek.com

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The 5p plastic bag charge: All you need to know

A plastic bag wrapped round a tree in the foreground of a Tesco sign

A new 5p charge for plastic bags is to be introduced in England on 5 October. Here’s what you need to know.


What’s happening?

Shoppers are to be charged 5p for every new plastic bag they use at large stores in England.

The charge applies only to shops or chains with 250 or more full-time employees.

Plastic bags at airport shops or on board trains, planes or ships, will not be included, and neither will paper bags.

England is the last country in the UK to start charging for plastic bags.


Why do this?

A blue plastic bag in Regent's Canal in London

The number of plastic bags handed out by supermarkets in England in 2014 rose to 7.64 billion – 200 million more than in 2013.

Figures collected by waste-reduction body Wrap, on behalf of the Department for Environment, Food and Rural Affairs (Defra), show that the figure has steadily increased for the past four years.

In 2010 almost 6.3 billion were used.

Campaigners argue that the bags blight streets, spoil the countryside, and damage wildlife, seas and coastline.

Ministers think introducing a 5p charge will stop shoppers using as many new bags, and encourage people to re-use old ones.

The government hopes to see an 80% reduction in plastic bag use in supermarkets, and a 50% fall on the high street.

Over the next decade it hopes the charge will create:

  • £60m savings in litter clean-up costs
  • £13m in carbon savings

The charge was a policy championed by the Liberal Democrats in the previous coalition government.

Where will the money go?

5 pence piecesImage copyrightThinkstock

Initially to the supermarkets. This is not a tax and the money raised by the levy will not go to the government.

Retailers can choose what to do with the proceeds of the charge, but they are expected to donate it to good causes.

Over the next 10 years the government hopes the charge will raise £730m for such causes.

Retailers will need to report to ministers about what they do with the money, and the government will publish this information each year.


What is being done elsewhere?

Sainsbury's plastic bagsImage copyrightGetty Images

In 2011, Wales started charging 5p per bag and saw a 71% drop in the number used by customers.

Scotland and Northern Ireland introduced their charges in 2014 and 2013 respectively and have also seen significant drops in usage.

In Scotland the charge was introduced in the final 11 weeks of 2014 and figures show a drop of 18% when compared with the statistics for the previous year. Similarly, in Northern Ireland in 2014 there was a 42.6% annual reduction following a previous drop of 71%, after the carrier bag charge was introduced.

But the UK is not alone in trying to limit use.

In 2002, Bangladesh became the first country in the world to ban thinner plastic bags altogether, after they were found to have choked local drainage systems during floods.

Other countries including South Africa, Rwanda, Kenya, China, and Italy followed suit.

More recently Mexico City and the US state of California imposed bans.

Is the charge avoidable?

Pigeon plastic bagImage copyrightGetty Images
  • Firstly, you could try a smaller shop. As the charge technically only applies to bigger stores, smaller places may continue to hand bags out for free. Such stores are allowed to ask for 5p a bag, but the Association of Convenience Stores, which represents more than 33,500 local shops, said only 8,000 were planning to do so
  • Secondly, it’s an obvious point but bring your own bag(s). #reusebags is the government’s Twitter hashtag for this policy change, and it’s a simple message.

Does the charge involve all plastic bags?

a goldfish in a plastic bagImage copyrightPA

No. There are a few very specific exemptions. You will not be charged for plastic bags if you’re buying:

  • live aquatic creatures in water
  • unwrapped blades, including axes, knives, and knife and razor blades
  • uncooked meat, poultry or fish
  • prescription medicine
  • unwrapped loose seeds, flowers, bulbs, corns, rhizomes – as in roots, stems and shoots, such as ginger – or goods contaminated by soil, like potatoes or plants
  • unwrapped ready-to-eat food for animal or human consumption – for example, chips, or food sold in containers not secure enough to prevent leakage during normal handling

What about home deliveries?

An Ocado delivery vanImage copyrightOcado

While all of the major supermarkets will be charging for plastic bags at their outlets, the fee will also affect home deliveries.

Most supermarkets are offering a “bagless” delivery service, or are charging a standard flat fee for plastic bags per shop.

Other operators such as Morrisons and Ocado will be charging 5p per bag for deliveries. However, they will also be giving customers back 5p for the plastic bags they return to the company to recycle.


Are re-usable bags cleaner?

A 'natural green bag' from TescoImage copyrightGetty Images

The thin modern plastic bags used by supermarkets are actually cleaner to produce, in terms of greenhouse gas emissions, than paper bags, heavier plastic “bags for life” and textile bags.

In 2011 Britain’s Environment Agency published a Life Cycle Assessment of Supermarket Carrier Bags, which concluded that long-life bags have to be reused a number of times – more than 100 times in the case of a cotton bag – if they are to be environmentally a better option than standard plastic carrier bags.

Of course, if a plastic bag is reused then its carbon footprint per use decreases even further.

But although they are technically cleaner to produce, plastic bags do not biodegrade.

According to Professor Tony Ryan, at the University of Sheffield’s faculty of science, plastic bags in landfill “exist for at least hundreds of years”.

You can also get biodegradable plastic bags but at the moment the government wants to charge for these too.

Defra says it needs to find a way of distinguishing biodegradable bags from standard plastic bags in the recycling process.

Biodegradable plastic bags need oxygen and sunlight to degrade. If they get buried in landfill there is little difference between them and standard carrier bags.


What’s been the reaction?

A survey of more than 2,000 people commissioned by Break the Bag Habit coalition – which includes the Campaign to Protect Rural England and Keep Britain Tidy among others – found that 62% of people in England agreed a 5p charge was “reasonable”.

Environmental charity Friends of the Earth also welcomed the charge, but said more needed to be done.

The group’s chief executive, Craig Bennett, described the move as a “small step” and believed it would “do little to tackle the nation’s huge waste mountain”.

The plans for the levy were described as a “complete mess” by the parliamentary Environmental Audit Committee last year.

It warned that excluding paper bags and small retailers risked confusing consumers and undermining the effectiveness of the levy – a view also held by the Association of Convenience Stores.

Source: Bbc.com

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Taylor Swift fragrance carton wins award for Diamond Packaging

Elizabeth Arden’s Taylor Swift Incredible Things carton uses a textured, felt paperboard and rich palette of watercolors that transform inspired graphics into a work of art that beautifully complements the primary container inside—an opaque white bottle, decorated with a watercolor print of Taylor Swift’s silhouette profile.

The colorful carton earned a Silver Award in the “Folding Cartons” category for Diamond Packaging at the 28th annual Gold Ink Awards competition, produced by Printing Impressions magazine.

Winners were chosen from more than 1,000 entries submitted in 50 different categories. Entries were judged on print quality, technical difficulty, and overall visual effect.

The carton was converted utilizing Neenah Paper Royal Sundance Brilliant White Felt paperboard. It is offset-printed with seven colors in-line with UV matte coating. The matte coating conveys the soft, natural aesthetic of the design.

A gold foil-stamped and multi-level embossed “13” medallion on the top panel reflects the significance of the lucky number to the music star and matches the fragrance bottle’s finely crafted gold cap, which is also embossed with her signature “13.”

The combination of colors and textures create an irresistible sensory presentation that stands out in the retail environment and captures the feminine, youthful vibe of Taylor Swift and her international fan base.

Source: Packworld.com

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Rémy Martin bottle connects with consumers via NFC

French spirits maker Rémy Martin has introduced a new bottle for its premium Fine Champagne Cognac to the Chinese market that enables secure authentication, tamper evidence, and enhanced consumer engagement with the brand via NFC technology. The Rémy Martin Club Connected Bottle incorporates a high-security, tamper-proof NFC tag from Selinko into the capsule of the bottle that consumers can connect with using Rémy Martin’s Android smartphone app.

Remy bottle

Rémy Martin Digital Director Arjan Ackerman explains that the company looked at different technologies for the new bottle, such as Apple’s iBeacon, holograms, and QR codes, “but only NFC was able to connect directly to consumers and ensure 100-percent secure authorization, at an attractive price.”

Explains Rémy Martin Executive Director Augustin Depardon, “Not only does the Rémy Martin Club Connected Bottle guarantee the authenticity of the product, but also—and this is the exciting innovation—it allows us to communicate directly with our consumers. Rewards, events, special offers: Our communication can now be completely aligned with our clients’ preferences for optimal relevancy.”

To signal the interactivity of the Club Connected Bottle, Rémy Martin added some simple creative flourishes to the bottle label, including WiFi signals on the front panel and the word “Connected” on the neck label. The words “Tap Phone Here” are printed on the top of the cap to instruct users on how to connect with the bottle, “and the experience triggers from that moment onward,” says Ackerman.

Rémy Martin chose to launch the bottle in China first because its Club brand is celebrating its 30th anniversary there. “Plus, it is a very highly connected country, where our audience is very technologically savvy,” adds Ackerman.

The Club Connected Bottle carries the same price as the standard Club bottle: 643 RMB, or US$101.

Source: Packworld.com

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