Monthly Archives: August 2013

Adidas & Nike most popular online brands

Wer hätte es gedacht: Sportliche Kleidung ist im Internet beliebter als Dessous. Im Kampf um Aufmerksamkeit und Ansehen in deutschsprachigen Sozialen Medien und Online-Nachrichten lassen Adidas und Nike andere Modemarken weit hinter sich. Dabei zeigen beide unterschiedliche Stärken – insgesamt liegt Adidas noch vor der amerikanischen Konkurrenz. Das sind Ergebnisse der Benchmarkstudie “Die besten 16 Modemarken im Web” der Kommunikationsberatung Faktenkontor.

Auf Adidas und Nike entfallen mehr als die Hälfte aller Nennungen der 16 in der Studie untersuchten Modemarken auf Facebook, Twitter, in Blogs, Foren und Online-News. Adidas liegt hier mit 30,7 Prozent deutlich vor Nike mit 22,1 Prozent. Zum Vergleich: Victoria’s Secret, bekannt vor allem für sexy Damenunterwäsche, bringt es gerade mal auf 2,0 Prozent der Nennungen aller Marken.

Adidas wird besonders häufig in deutschsprachigen Blogs genannt. Der fränkische Traditionskonzern wird hier im Untersuchungszeitraum 77.246 mal erwähnt – fast doppelt so häufig wie Nike mit 40.346 Erwähnungen. Der US-Konzern macht sich dafür auf Facebook stärker breit: Hier schlägt Nike Adidas mit 8.614 zu 3.429 Nennungen.

Die Studie untersucht auch, ob die Marken in positiver, negativer oder neutraler Stimmung erwähnt werden. In dieser Hinsicht polarisiert Adidas mehr als Nike: Beide Marken werden deutlich häufiger in positivem als in negativem Zusammenhang genannt. Adidas bringt es dabei auf einen etwas größeren Anteil positiver Nennungen als Nike – aber auch mehr negative. Deswegen hat Nike trotz weniger positiver Erwähnungen ein günstigeres Verhältnis von positiven zu negativen Nennungen – allerdings ist der Vorsprung so hauchdünn wie manches Negligé: Adidas wird 4,11 mal häufiger positiv als negativ erwähnt, Nike 4,16 mal.

Die Social Media Benchmarkstudie “Die besten 16 Modemarken im Web” des Faktenkontors wertet die Kommunikation über 16 beliebte Modemarken im deutschsprachigen Internet aus. Berücksichtig wurden sowohl Marken aus dem Massenmarkt als auch aus dem Luxussegment, inklusive der Lifestyle-Bereiche Outdoor, Sport, Schuhe, Taschen und Accessoires. Zehntausende Online-Nachrichten und über eine Million Social-Media-Quellen inklusive Twitter, Facebook, Foren und Blogs wurden semantisch analysiert und nach den vier Schlüsselwerten Aufmerksamkeit, Ansehen, Akzeptanz und Präferenz bewertet. Analysiert wurde der Zeitraum vom 1. Oktober 2012 bis 30. April 2013. Die komplette Studie mit allen Ergebnissen kann unter http://www.faktenkontor.de bestellt werden.

Source: FashionMag Aug 2013

Durated- track your products sustainability

 

Durated, eco-fashion tools, eco-fashion websites, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, Cradle to Cradle, transparency, smartphone apps, smartphones, supply chains, Kim Borgström, mobile apps, e-commerce

Do you know how that dress, sustainable or not, got to you and the many people it took to create it?Durated wants you to. With total transparency from cradle to grave, the founders of Durated hope to engage consumers and producers into knowing more about the production, logistics and social lives of the things, they buy and sell, everyday. Working with several different  brands and partners, from small Brooklyn and Berlin based producers to well-known international fashion labels, Durated will provide producers with the tools and infrastructure necessary to track the production process. 

Durated, eco-fashion tools, eco-fashion websites, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, Cradle to Cradle, transparency, smartphone apps, smartphones, supply chains, Kim Borgström, mobile apps, e-commerce

During its initial stage, the site will provide a collaborative venture between Durated and the brands to find the best way to track as many products as possible leaving their manufacturing facilities. Any products featured on Durated will be inherently transparent and the founders hope to shed light on all steps in the apparel production process. Every step will be made visible, from production, environmental impact and transportation. As long as the product is “durated‚” you can follow it wherever it goes.

Durated’s founders liken what they are doing to Patagonia’s Footprint Chronicles and its “global campaign for responsible capitalism.”

Ecouterre caught up with Kim Borgström, from Durated’s curatorial team, to get the scoop.

Who will be gathering the information for all the products?

Information is one of the backbones of Durated’s philosophy and as such it is important not only to us personally, but also for our credibility and for our users that the data gathered is unbiased and beyond doubt. To make sure that the stories we tell are detailed and insightful and that the information we provide on production processes, on factories, on work conditions and origins are accurate we will oversee the collecting of the data ourselves in collaboration with the brand.

How will a Durated user have access to information about a product’s production process?

All the information on the production process of an item will be logged in an individual id-number. By looking up an item through our website or app, or by registering the number to our system, all of the data that has been collected throughout the making of that item will be visible. All the way from raw material to finished product.

Tell us how developing an e-commerce platform like this came about; how did you perceive there was a need?

Is it too pretentious to say we wanted to change not only our shopping patterns, but also the way we think about our possessions? Durated is not only an e-commerce platform, it is a holistic approach to consumer goods born from a vision to counteract wear and tear shopping and production. On one hand we hope to encourage producers to make long-lasting quality products using fair and sustainable methods. On the other hand we are a tool for consumers to make better informed choices about the things they buy and the companies they support. Shopping is and should be a lot of fun but it has also come to be a great responsibility. We believe that helping consumers choose more sustainable options is the way forward in a world that is already on its knees.

Durated, eco-fashion tools, eco-fashion websites, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, Cradle to Cradle, transparency, smartphone apps, smartphones, supply chains, Kim Borgström, mobile apps, e-commerce

How will this create new revenue streams for businesses?

Apart from creating the kind of goodwill that we believe attracts the conscious consumer of today, the Durated platform is also home to a second hand market. When an item is sold through us we have a possibility to let part of that revenue go back to the original brand. Long lasting, well made items will thus provide their brand with an opportunity for a passive income for as long as the item lives and is resold.

How does Durated make it possible for companies to “make a percentage on every resell transaction, gaining not only monetary profits, but also a unique insight into the lives of their products”?

All Durated items are fitted with individual id-numbers that are used not only to tell the story about their production, but also to record the story of their life. Through Durated and other social media profiles, customers have an opportunity to document their items and what they have been up to when using them. This is a story that is continuously written and can thus function as a tool for communication between customer and brand.The anonymous data can also help brands better understand the needs and desires of their customers which in turn will be of great help for trend analysis, cross brand collaborations and overall improvement of products.

Do you see Durated as a model that big businesses could take and use to better the transparency of their companies?

Durated is a marketplace for curated durability which means we’re looking to collaborate with companies producing objects which are not only durable, sustainable and of good quality, but beautiful and well-designed too. Thus, Durated is happy to work with brands who share these values and interested in exploring how we could collaborate with both big and small companies wishing, for instance, to improve their transparency and to better their production process.

 

Source: Ecoterre website August 2013

Rocket Internet seeks to be Zalando for furniture

Das Berliner E-Commerce-Schwergewicht Rocket Internet nimmt verstärkt den nächsten Markt ins Visier: Der Online-Möbelhändler Home24 hat die Marke von 500.000 Kunden erreicht. Man wolle ein “Zalando für Möbel” sein, sagte Co-Geschäftsführer Domenico Cipolla der dpa am Donnerstag.

Home24 wirbt wie der bekannte Mode-Händler aus der Rocket-Startup-Schmiede ebenfalls mit einem kostenlosen Versand und einem Rückgaberecht. Auch ausgepackte und aufgebaute Möbel würden kostenlos abgeholt. “Unsere Rücksendequote liegt unter zehn Prozent”, betonte Cippola. Sie dürfte damit deutlich niedriger sein als in anderen Bereichen des Online-Handels.

Die bisherige Entwicklung zeige, dass man durchaus auch große Möbel über das Internet verkaufen könne, sagte Co-Geschäftsführer Felix Jahn. Rund 40 Prozent des Geschäfts machten Polstermöbel und Betten aus. Insgesamt habe Home24 etwa 48.000 Artikel im Angebot. “Davon haben wir bis zu 20.000 mit einer Lieferzeit von bis zu einer Woche verfügbar.” Das Durchschnittsalter der Käufer liege bei 44 Jahren.

Das von den Brüdern Marc, Oliver und Alexander Samwer geführte Rocket Internet ist dabei, ein internationales E-Commerce-Imperium aufzubauen. Schwerpunkte neben Europa sind Wachstumsmärkte wie Russland, Asien oder Lateinamerika. “Wir konzentrieren uns in jedem Markt auf die Einzelhandelsbereiche, in denen wir glauben, dass wir in ihnen zur Nummer eins werden können”, sagte Oliver Samwer jüngst in einem dpa-Interview. So setzt Rocket auf Mode mit Websites wie Zalando, Zalora in Asien oder Lamoda in Russland, aber auch auch auf Online-Käufhäuser wie Linio in Lateinamerika oder Lazada in Indonesien.

Auch bei Möbeln sieht das Unternehmen große Wachstumschancen. “Der Anteil des Online-Geschäfts am Möbelhandel ist noch verschwindend gering”, betonte Cipolla. “Wir glauben fest daran, dass sich im E-Commerce aufgrund der besseren Produktkompetenz immer der spezialisierte Shop durchsetzt.” Zuletzt war in dem Markt bereits eine verstärkte Aktivität zu erkennen. So übernahm der amerikanische Online-Händler Fab die Firma Massivkonzept, ein deutsches Start-up für individualisierte Möbel.

Source: Fashion Mag, August 2013

Nudie Jeans Repair Shop

In Londen heeft Nudie Jeans een speciale winkel geopend. Consumenten kunnen bij het filiaal gratis hun spijkerbroek van het Zweedse merk repareren. Nudie Jeans heeft naaimachines klaar staan in de winkel.

Klanten krijgen 20 procent korting op een nieuwe broek als ze hun versleten exemplaar in de winkel achter laten. De kapotte broeken worden gerepareerd en vervolgens weer verkocht aan consumenten die graag een destroyed jeans willen.

Nudie Jeans wil met de reparatiewinkel stimuleren dat spijkerbroeken worden gerecycled.

 

Source: Fashion United, August 2013

Google Glass for Retail Promotions

With shop vacancy rates reaching a ten year high and retail sales failing to reach pre-recession levels, a new report has revealed that wearable technology devices could revitalise the role of physical retail stores. Even before the public availability of Google Glass has been confirmed, findings show that almost a third of consumers (28 per cent) would use the wearable technology to access in-store promotions and over a quarter (27 per cent) would also like to be kept informed of local offers via the device.

The “Wearable Technology: The High Street’s Secret Weapon?” report, from digital commerce solutions provider Venda, commissioned YouGov to poll the views of a representative sample of 2,043 UK adults on their attitudes toward the new technology. The report findings show how these devices have the ability to market to consumers and the potential to encourage purchases when shopping on the high street – via location based promotions, in-store mapping and exclusive in-store offers.

The ability of wearable technology to improve the customer journey at all stages of the shopping cycle, can easily guide customer to their desired items in-store and ultimately drive footfall and sales. Google Glass, could help consumers plan their shopping routes and search for available stock and product ideas to purchase while in-store.

More than one in five consumers (22 per cent) said they would like to be able to unlock additional offers and promotions, via digital screens such as billboards or store window displays, highlighting Google Glass’s ability to harness impulse buys through instant offers.

Eric Abensur, Group CEO of Venda commented: “Wearable technology has the potential to help both consumers and retailers. Consumers will be able to make informed purchase decisions and redeem offers, while Glass will help retailers promote the visibility of products on social networks in a novel and engaging way. However this and other in-store technology innovations that retailers choose to implement need to be intuitive, approachable and accessible to truly take off”.

As retailers continue to struggle with the concept of ‘show rooming’, the arrival of wearable technology will further encourage the surge in this practice. As consumers increasingly head to shops to inspect goods ahead of making a purchasing decision, while simultaneously checking product details online, such as price comparisons and reviews, this trend is set to rise when devices such as Google Glass hit the market.

47 per cent of the consumers who said retailers should allow customers to wear Glass in-store felt that retailers should be thinking of ways to use Glass to enhance the customer shopping experience.

Despite the potential advantages Google Glass offers retailers, 79 per cent of UK adults said they would feel a degree of embarrassment using the wearable technology – a viewpoint more pronounced by women (82 per cent).

Although it is yet to debut in the UK, 19 per cent of UK consumers expressed fears that Google Glass would attract unwanted attention and felt that the highly visible high-tech devices might be the target of theft.

Abensur added, “Google transformed the ecommerce space and is now set to do the same for retailers with bricks and mortar stores. There is an appetite among consumers for this type of technology in-store and where there is appetite there is also opportunity. If high street retailers take proactive steps to incorporate the technology into their strategies, they are giving themselves the best chance to revive and revitalise their revenues”.

 

Source: Retail Gazette, August 2013

Pay with facebook

Facebook wil binnenkort de concurrentie met betaalsystemen als iDeal en PayPal aangaan. Volgens PCMweb wil het Amerikaanse bedrijf dat de Facebook-app gaat fungeren als betaalmiddel bij online shoppen.

Op dit moment zijn er al proeven gaande met mobiele betalingen, waarin je creditcard wordt gekoppeld aan je Facebook-profiel. Daarna kun je betalen bij websites die bij het systeem van Facebook zijn aangesloten.

Veel Amerikaanse gebruikers hebben hun creditcardgegevens al bij Facebook geregistreerd voor in-game aankopen of andere kleine betalingen. Wanneer Facebook de betalingsdienst wil uitrollen is niet duidelijk; ook is niet bekend of het buiten Amerika zal worden ingezet.

 

Source: Fashion United, August 2013