Aromatherapy Associates have been the leading experts within aromatherapy for over 30 years. Founders, Geraldine Howard and Sue Beechey have been teaching, practicing and blending therapeutic oils all this time and in 1985 began to share their expertise within the greatest spa’s in the most luxurious locations.
On the back of this success Aromatherapy Associates was at forefront of developing products that fans could buy and use in their own homes. After a number of years it was felt that AA needed to open up their secret club to a wider audience and asked Elmwood to help them develop a brand identity and packaging that would better capture their story and what makes it so special. The new branding and packaging looks to dial up the luxury credentials of the products and capture the ceremonial nature of these perfectly formulated health and beauty products.
Designed by Elmwood
Source: retail design blog, august 2013