Nike Air: Concept Packaging

Nike Air packaging concpet by Scholz Friend Nike Air packaging concpet by Scholz & Friend

Nike is in the air – To highlight the benefit of the Nike Air Max, the shoes were packed in air-cushion. The benefit of the product is transferred into the packaging, and made visible. The package provides the best possible presentation of the shoe and a height advertising effectiveness. Due to less usage of materials, it also contributes to sustainability.

Designed by Ralf Schroeder / Scholz & Friends

Nike Air packaging concpet by Scholz Friend 02 Nike Air packaging concpet by Scholz & Friend

Nike Air packaging concpet by Scholz Friend 03 Nike Air packaging concpet by Scholz & Friend

 

Source: retaildesignblog.net via thedieline

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