Nike is in the air – To highlight the benefit of the Nike Air Max, the shoes were packed in air-cushion. The benefit of the product is transferred into the packaging, and made visible. The package provides the best possible presentation of the shoe and a height advertising effectiveness. Due to less usage of materials, it also contributes to sustainability.
Designed by Ralf Schroeder / Scholz & Friends
Source: retaildesignblog.net via thedieline