When was the last time you felt inspired by a piece of clothing in your closet? Designer Natalia Allen hopes to strike a chord with her debut eponymous collection seeking to connect women to sustainable fashions exemplified by quality fabrics, responsible manufacturing, precise fit, and easy functionality. With formal training and education from Parsons The New School for Designand holder of the coveted title “Designer of the Year” (an award she shares with fellow alumna Marc Jacobs), Natalia Allen serves as a medium for admirers to live out their values through “modern clothes made from modern practices.”
“Fashion is emotional at its core,” says the designer. Dubbed the “Conscientious Fashionista,” Allen took on the title with voracious enthusiasm when creating her collection by spending several months in factories learning about apparel manufacturing and sustainable processes. When it comes to manufacturing, Allen employs the help of robots. Yes, you read that right, robots. The robots are programmed by skilled technicians and are programmed to save a significant amount of waste, energy and fuel through their efficient cutting and manufacturing processes. “The robots make it possible for me to manufacture high quality clothing close to home”, says the designer. In fact, Natalia Allen is manufactured in the United States in a factory that looks more like laboratory than an atelier.
When asked about her greatest source of inspiration, Allen proclaims that her customer is the real hero. “They are smart. They are comfortable in their own skin. They are professional and driven.” Allen designs for quality and longevity because her clientele value these elements in fashion. Inspired yet?