Monthly Archives: July 2013

Hot Concept: BagBox

Cut down on your costs by combining two products!

What is a bagbox? It’s what you get when you merge a thick bag and a lightweight box. This foldable product allows you to store the bags as you would lightweight foldable boxes cutting down on warehousing costs and retail storage space.

With a rigid bottom, it performs the function of a box, but gives your brand the same exposure as a manual paper bag.

Starting at 0,293 € it is great substitute for shoe boxes + bags for those companies looking to reduce their packaging consumption and save money at the same time. It’s also an excellent option for dressing up your Christmas packaging!

Let us know how we can customize it to best suit your packaging needs.

bagbox_consumeo

Cool Packaging Concepts

We know its hot out.  So take a moment and enjoy these cool packaging designs. Chill out, in the name of inspiration.

4

 

 

Source: BoredPanda.com

 Festina water-filled packaging
Packaging design: It’s a brave company that sanctions the sale of its products in a bag of water

Packaging Design

Packaging Design

 

Source: Creative bloq

 

Lagerfeld: Does Oktoberfest

 

 

 

 

 

Karl Lagerfeld hat in seiner langjährigen Karriere zum ersten Mal ein Dirndl entworfen. Das Modell trägt den Namen “The Punk Dirndl” und macht seinem Namen alle Ehre. Es wurde komplett aus schwarzem Leder gefertigt und mit Gothik-Elementen und Rüschen versehen. Das Dirndl ist ab September 2013 in limitierter Auflage in den Karl Lagerfeld-Stores in Berlin und München erhältlich.

Diesel: Launches operation REBOOT

Il fondatore di Diesel Renzo Rosso ha inseguito Nicola Formichetti per oltre tre anni prima di riuscire a convincerlo di raggiungerlo in azienda. Nominato direttore creativo lo scorso aprile, l’eclettico stilista italo-giapponese di 35 anni sta rivoluzionando il marchio a 360° con l’operazione «reboot». Stile, pubblicità, marketing, immagine… Tutto è stato azzerato per reinventare Diesel e farne un brand di denim icona per il prossimo decennio con collezioni più ampie e “timeless”. Renzo Rosso e Nicola Formichetti spiegano i loro progetti a FashionMag.com a cominciare dal lancio di due capsule collection «Reboot» il prossimo inverno e dalla preparazione di una grande sfilata Diesel a Venezia nel 2014.

Renzo Rosso e Nicola Formichetti

FashionMag: Cosa accade oggi da Diesel?
Renzo Rosso: Con Nicola Formichetti per Diesel e Andreas Melbostad per Black Gold ho due rock star a bordo! Ci stiamo organizzando per dare una nuova energia e strategia al marchio, che sarà completamente rivisitato. Questo cambio passa per una nuova campagna di comunicazione intitolata «Diesel Reboot». L’idea è di reinventare tutto partendo dalla nostra identità. Per adesso io lavoro con Nicola sul DNA che devo trasmettergli nel primo passaggio di consegne. La quantità di lavoro che sta facendo è allucinante.

Nicola Formichetti: Ho appena iniziato. Sto dedicando quest’anno soprattutto ad immergermi nell’universo del marchio e a studiarlo a fondo. Mi sto iniettando il DNA di Diesel in dosi massicce. Voglio conoscere la storia, il modo in cui è nata l’azienda, capirne tutto. Lavoro inoltre su tutti gli aspetti del brand a 360°. La collezione di abbigliamento, ma anche le scarpe, le borse, le licenze per gli orologi e i profumi, le foto, la campagna pubblicitaria, senza dimenticare i social media.

FM: Come sono cambiati i processi creativi in questi ultimi mesi?
RR: Nicola ha portato con se 7-8 persone: uno stylist, un designer per gli accessori e dei giovani per il Web. Quello che è cambiato fondamentalmente è il modo di operare, meno meccanico. Con Nicola siamo in un sistema più di passione. Per esempio costruisce il vestito addosso alla modella insieme a tutto il suo team, dal grafico a chi si occupa dello sviluppo del prodotto, e fa toccare loro il prodotto sulla persona. Prima gran parte di questo lavoro veniva fatto su carta. Si facevano molto meno fitting. Diesel è una bella macchina iper organizzata con incredibili processi interni e tecnologia elevata. Siamo arrivati a un livello così sofisticato che avevamo quasi perso l’abitudine e la sensazione di toccare il prodotto. Nicola ha riportato questa concretezza sul prodotto. C’è un ritorno alla vecchia cultura, ma con la tecnologia.

Nicola Formichetti

NF: Per me sono fondamentali gli stimoli che vengono dall’esterno e le connessioni più varie con nuovi talenti tramite il Web. In questo spirito ho impostato il blog Dieselreboot su tumblr.com che in appena tre mesi ha registrato una delle crescite più forti su questa piattaforma. Non voglio rivolgermi a degli specialisti. Diesel è un brand global e questo blog è un modo onesto di lavorare rivolgendomi a tutti i talenti. Ho trovato così un super fotografo, un grafico e un grande designer di gioielli. È una bella iniziativa. C’è un buon feeling. Sono sempre in viaggio tra Londra, Tokyo, New York, Parigi e l’Italia. Posso così incontrare più facilmente tutte queste persone.

FM: Che cosa cambierà nelle collezioni?
RR: Ci sarà un cambiamento generale con delle collezioni meno orientate sulla moda e più timeless, da portare più a lungo nel tempo.

NF: Le stagioni non saranno più l’elemento determinante delle collezioni. Voglio mettere fine all’incubo attuale in cui quando fa caldo le vetrine propongono solo vestiti invernali e viceversa. Voglio fare dei vestiti che possano essere comprati!

FM: Quando si potrà vedere il lavoro di Nicola Formichetti ?
RR: In attesa della sua prima collezione prevista per l’autunno/inverno 2014 partiamo subito con due capsule collection «Reboot». Si tratta di due collezioni di 25 pezzi storici in denim di Diesel rivisti da Nicola Formichetti con una visione super high: camicie, pantaloni, felpe, cappellini, sneakers, cinture, ecc. La prima sarà tutta di jeans, la seconda in black denim e cuoio nero.

NF: Sto lavorando alla mia prima collezione. Ho ridisegnato tutto, i jeans, le t-shirt, le giacche… l’insieme del guardaroba. È molto eccitante! Voglio fare una moda molto indossabile, che non sia solo originale per il suo design, perché Diesel deve essere portato dalla gente di strada. La collezione sarà molto ampia e presentata con una grande sfilata in marzo a Venezia. Abbiamo scelto questa città come simbolo delle radici venete di Diesel. È in questa regione che ha costruito la sua storia.

Renzo Rosso

FM: Vi considerate complementari l’un l’altro?
RR: Sì. Con l’arrivo di Nicola posso dedicarmi maggiormente allo scouting. Da qualche anno sto diventando molto più globale in termini di creatività. Sto incontrando i creatori del mondo. Voglio capire come sono e poter osservarli e seguire la loro evoluzione nel corso degli anni. Non solo il designer, ma anche lo stylist, la persona che partendo dal disegno crea tutto l’universo intorno al prodotto e fa il successo della linea. Questa supervisione mondiale mi permette di conoscere ed incontrare tante interpretazioni diverse e di trovare sempre la persona giusta da inserire nel posto giusto. Un elemento importante per un gruppo come il mio (OTB), che detiene parecchi marchi. La creatività è la base per costruire un brand e un’azienda.

NF: Diesel ha bisogno di creatività per sopravvivere. Ogni giorno bisogna essere più pazzi e creativi, quello che Renzo mi stimola sempre a fare. Credo di portare qualcosa d’innovativo a Diesel, e crescere insieme. Qui si può veramente sperimentare. Quando lavoravo per Lady Gaga, appena inventavo un nuovo look il giorno dopo era ovunque. Con Diesel sento che c’è lo stesso potere. Abbiamo delle super idee e realizzeremo progetti grandiosi.

FM: Nicola, cosa l’ha colpita di più arrivando da Diesel?
NF: In quest’azienda sono tutti adorabili. La gente sorride, ama la vita. Non ha la puzza sotto il naso. Rispetto a Parigi, dove ho lavorato negli ultimi due anni, c’è una grande differenza!

Source: Fashionmag.it

Craig & Karl: for MCM

Das Künstlerkollektiv Craig & Karl hat für die Münchner Accessoiremarke MCM eine limitierte Kollektion entworfen. Die Linie trägt den Namen “Eyes on the horizon” und bietet Rucksäcke, Clutches, Shopper, Schlüsselanhänger und Geldbörsen mit bunten Brillen- und Palmenprints im Pop-Art-Stil. Die Kollektion umfasst insgesamt 16 Modelle und ist ab sofort bei MCM in ausgewählten Stores erhältlich.

 

 

 

 

 

Natalia Allen: Dresses made by robots

Natalia Allen, made in the U.S.A., eco-friendly dresses, sustainable dresses, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style

When was the last time you felt inspired by a piece of clothing in your closet? Designer Natalia Allen hopes to strike a chord with her debut eponymous collection seeking to connect women to sustainable fashions exemplified by quality fabrics, responsible manufacturing, precise fit, and easy functionality. With formal training and education from Parsons The New School for Designand holder of the coveted title “Designer of the Year” (an award she shares with fellow alumna Marc Jacobs), Natalia Allen serves as a medium for admirers to live out their values through “modern clothes made from modern practices.”

Natalia Allen, made in the U.S.A., eco-friendly dresses, sustainable dresses, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style

“Fashion is emotional at its core,” says the designer. Dubbed the “Conscientious Fashionista,” Allen took on the title with voracious enthusiasm when creating her collection by spending several months in factories learning about apparel manufacturing and sustainable processes. When it comes to manufacturing, Allen employs the help of robots. Yes, you read that right, robots. The robots are programmed by skilled technicians and are programmed to save a significant amount of waste, energy and fuel through their efficient cutting and manufacturing processes. “The robots make it possible for me to manufacture high quality clothing close to home”, says the designer. In fact, Natalia Allen is manufactured in the United States in a factory that looks more like laboratory than an atelier.

When asked about her greatest source of inspiration, Allen proclaims that her customer is the real hero. “They are smart. They are comfortable in their own skin. They are professional and driven.” Allen designs for quality and longevity because her clientele value these elements in fashion. Inspired yet?

 

Source: ecouterre

Vivienne Westwood: Eco friendly Uniforms for Virgin Atlantic

It’s not quite “Where’s Waldo,” but frequent fliers will be able to catch glimpses of Virgin Atlantic’s new Vivienne Westwood-designed uniforms ahead of their official rollout. In a trial run that began Friday, 180 employees, including cabin crew, pilots, Clubhouse staff, and Virgin Holidays personnel, will assess the fit, comfort, breathability, stain-resistance, and performance of the new ensembles before their full launch in 2014. Westwood and her team had to consider a number of practical challenges when tweaking the airline’s signature look. Roughly 7,500 staff wear the Virgin Atlantic uniform while conducting a various job roles, all with differing levels of movement, in different climates around the world.

Virgin Atlantic, Vivienne Westwood, eco-friendly uniforms, sustainable uniforms, Richard Branson, U.K., United Kingdom, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, recycled plastic bottles, recycled polyester

TAKING FLIGHT

The legendary British designer also developed the new items with sustainability in mind. In addition to the use of recycled materials, the garments are designed to be closed-loop, meaning that that worn uniforms will be reprocessed into fibers for weaving into new clothing.

All the garments are designed to be closed-loop, meaning that that worn uniforms will be reprocessed into fibers for weaving into new clothing.

For ground staff, Westwood designed bags composed of recycled canvas, reused roadside banners, leather offcuts, and recycled brass.

“Our staff, and particularly our cabin crew, are some of the most envied in the airline industry when it comes to uniforms,” says Luke Miles, Virgin’s head of design, in a statement. “Our iconic red outfits are globally renowned and when we make changes to the design, it isn’t something we take lightly. These wearer trials are a key part of the feedback process we engage in with our teams around the world.”

The uniforms, Miles adds, have to look sleek while being practical and easy to wear. “It’s a challenging design brief but means so much to our staff and customers so we have to make sure we get it right,” he says. “We’re confident our Vivienne Westwood designs will continue to turn heads in the airport and in the sky.”

 

Source: ecouterre.com

Kering: Meshes in-store and online experience

Luxury conglomerate Kering launched global ecommerce options for six of its luxury brands and is making the in-store and online experience seamless for its customers.

This ecommerce upgrade comes as part of the partnership with Italian Internet retailer Yoox Group. Alexander McQueen, Balenciaga, Bottega Veneta, Saint Laurent Paris, Sergio Rossi and Stella McCartney are now using Yoox’s technology to simplify the shopping experience for consumers.

“Through this partnership we are expanding our global digital presence to offer an exclusive online shopping experience that is seamless for our customers and parallel to our in-store experience,” said Laurent Claquin, head of Kering Americas, New York.

“Our customers can browse or shop on our ecommerce sites in more than 100 countries and shopping can be as easy as three clicks away,” he said.

“Each of the six brands that have been launched to date are supported by the cutting-edge Yoox platform, which lends 12 years of experience in fashion ecommerce and a global expertise in powering mono-brand online stores.”

Easy as one, two, three
This digital renovation comes as the first big step in the partnership between Kering and Yoox that was established last August.

Through Kering’s alliance with Yoox, six of the conglomerate’s luxury brands are likely to benefit from the simplified shopping experience and reach more shoppers in areas where boutiques are not accessible.

Yoox was able to open up the brands’ ecommerce operations to include more countries around the world.


Saint Laurent Paris ecommerce options

Through these new sites, customers will have an easier shopping experience that will not take away from the brand’s digital content.

“Our customers can readily navigate their favorite shopping sites for Bottega Veneta or Alexander McQueen or our other four luxury brands, and preview great photos of our products from multiple angles and purchase the items in an easy manner,” Mr. Claquin said.

“At the same time, our brands have full control over their online stores,” he said. “

“We provide them with the creative freedom to decide on the products available, photos, content and artistic direction.”


Balenciaga ecommerce site

Shopping upgrade
A few Kering brands have also recently revamped Web and mobile tools to keep consumers interested and engaged.

For instance, Bottega Veneta aimed for a boost in ecommerce through a revamped Web site that offers large product images in a simplified layout.

The label is promoting the site through its social media by using the hashtag #DiscoverTheNextChapter. Fashion marketers should make sure that their Web sites are constantly updated to promote ecommerce and remain relevant to consumers.

Also, Italian fashion house Gucci quadrupled mobile revenue and experienced a 70 percent growth in mobile conversion since the beta launch of its optimized Web site for iOS and Android devices.

Gucci rolled out its permanent mobile-optimized site to let consumers browse and purchase products on their smartphone. Since the beta test run in December, the fashion house saw mobile revenue increase to four times what it was during the same time last year in addition to a 70 percent increase in mobile conversion since then.

Since more consumers are using digital means to learn about products, luxury brands need to be able to deliver the same in-store experience to consumers over other shopping platforms such as mobile and online.

“With all our brands, we strive to deliver the best online shopping experience,” Mr. Claquin said. “Specifically with the luxury brands, it is important for the online experience to maintain the allure and high standards of the in-store experience.

“More and more, we’re seeing consumers look to do much of their research or shopping online,” he said. “Our goal is to provide the ease of online shopping with the unique luxury aesthetic of an in-store visit.

“Ecommerce is a key strategic priority for Kering, and through this partnership with Yoox we’re looking to make our portfolio of flagship stores accessible all over the world.”

 

Source: Luxury Daily

BIB + TUCK: Shop with out spending a dime

Bib + Tuck, clothes swapping, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, eco-fashion websites, Sari Azout, collaborative consumption

There’s organic, upcycled, recycled, vintage, and many other ways you can find an outlet to be a more conscious shopper. But Bib + Tuck, a members-only online community for women, is upping the fashionable ante to trading as the new green. As in, swapping with some of the hottest women in the country including designers like Mara Hoffman to Manhattan fashion editors who get too many clothing and accessory freebies and not enough time to wear them.

Founders Sari Azout and Sari Bibliowicz (yes, two Saris), say they bonded from the beginning “over their identical bell-bottom jeans and petit bateau undershirts.”

From the beginning, their love story was defined by a closeness of closets. Over 20 years later, where fate found both Saris as college graduates living in the same building in NYC, the two began “sharing clothes as a way to save time, space, and money and with small budgets, and even smaller spaces, access to each other’s closets multiplied their fashion selections.”

In addition to their curated cavern of fashionable goodness, the two say they bring together the hippest people so that each can find the ”new” in another’s ”old.”

Ecouterre caught up with Azout to see what she had to say about her business and her most solid piece of sales advice.

Bib + Tuck, clothes swapping, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, eco-fashion websites, Sari Azout, collaborative consumption

You’ve been asked a million times but we’re going to ask, too…why in a sea of reuse did you decide to launch Bib + Tuck and how is it different?

Bib + Tuck is all about giving and taking, not just giving or taking. There are a lot of places online where you can sell your clothes but we didn’t like the existing dynamic. We set out to create a community where real money was secondary to participation. Bib + Tuck is more than just a marketplace. We are a brand, a lifestyle, a community, a point of view. At Bib + Tuck, you won’t have to scroll through pages of mom jeans and Juicy sweatpants to find something you like. It’s a beautifully curated experience.

Do you think clothes sharing is the new green?

Yes, absolutely. I used to be the kind of shopper that would buy five tops for under $100 at Forever 21. At the time, it seemed like a guilt-free way to stay on trend. I would use one or two; the rest would stay in my closet for a few years, and be disposed years later. There’s no excuse for this now. Being able to easily share/sell your clothes is a game changer. Now, when you purchase a garment, you can buy pieces that are more valuable and higher quality because you’ll be able to trade them in for something else or get a return on it. Essentially, clothes sharing lengthens the lifetime of a garment. And if every American reused just one shirt, we’d save 210 billion gallons of water. That’s big.

When it comes to women being original in how they dress, do you think there’s a level of fear or apprehension to do something different? To look different than the mannequins in the Forever 21 windows?

I like to think that there’s a movement underway where people are shifting their attitudes and willing to pay a little more for clothing produced in ethically sound conditions, and for clothing that honors craftsmanship and uniqueness over fast fashion. We are doing our part as a company to communicate that importance of replacing that faster cheaper mentality with a a triple bottom line that accounts for the social and environmental costs of goods. The disaster in Bangladesh represents rock bottom. I think people are realizing that someone, somewhere is paying the price for what seems like harmless and inexpensive retail therapy here in the Western world. We’re still a long way from where we should be, but the sudden rise of second hand marketplaces means we’re moving in the right direction.

Bib + Tuck, clothes swapping, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, eco-fashion websites, Sari Azout, collaborative consumption

You’ve gotten some great people to share on Bib + Tuck, how do you go about getting new people and do they already follow you?

We have never paid a cent for followers or influencers. People are naturally excited by what we’re doing. The pre-owned, secondhand market doesn’t really have that cool factor and appeal, so we set out to make barter sexy and present second hand clothing in a visually appealing way. When you create something people love and need, the product spreads virally and organically.

What’s your best bit of sales advice to a person who has only bought new their whole life?

I’ll say this: The average garment requires 135 liters of water to make, enough to meet the needs (three glasses a day) of 45 people. 800 million people are living with no access to clean water. I’ll then say that most, if not everything I’m wearing I got on Bib + Tuck, and show them the goods. Tucking is the new shopping. It’s a no-brainer.