Whether it’s ’60s babydoll eyes for spring or glossy red lips for fall, a Marc Jacobs show offers up equally sublime fashion and beauty. But while the designer has three fashion lines in the works — Marc Jacobs, Marc by Marc Jacobs, and Louis Vuitton — he’d left our beauty bags to fend for themselves. Until now, that is.
Jacobs has collaborated with Sephora Originals on a comprehensive line of color cosmetics set to finally launch this summer; and while these fashion-designer-meets-beauty ventures tend to be met with skepticism, even the industry analysts are predicting as much as $15 million in revenue for the line’s first quarter. Ladies do love their Marc, and after hearing Jacobs wax poetic about the transforming power of beauty, we’re ready to pick up a palette, too.
He told WWD:
“I like the idea of transforming oneself, making and modeling yourself to what you feel like being, whether that’s once a day, three times a day, seven times a week, whatever it is. I like the transformative qualities of fashion and fashion to me is not just clothing, it’s handbags, it’s shoes, it’s clothes, it’s hair, it’s makeup, it’s fragrance, it’s the whole ritual of making those choices, of enjoying the ritual, of making the choices that will tell the world who you want to be that day. I think everybody is the star in their own movie. And so you dress the part, depending on how you feel or what the part is that day.”
The 122-piece collection is chock full of statement-making maquillage. The collection is broken down into four categories: Smart Complexion foundation and powder, Blacquer eyeliner and lash lifter (Jacobs’ favorite, as well as ours — this editor is a cat-eye devotee), Hi-Per Color lip products and eye shadow, and Boy Tested, Girl Approved unisex essentials. The products we think will flood makeup bags everywhere: the Magic Marc’er Precision Pen Eyeliner ($30) and unisex Brow Tamer Grooming Gel ($24), because who isn’t trying to have their own Cara Delevingne moment these days?
The emphasis on color is bold, with no nude shades, which Jacobs thinks are “a little lazy.” He’ll be putting out the same bold colors we’ve grown to expect in his RTW lines, and explains, “I think there is just a kind of honesty and an ease and an irreverence with this.”
The collection is already tried-and-true thanks to Sonic Youth’s Kim Gordon and Sofia Coppola, who even paired her silk pajamas with Marc Jacobs Beauty at the Met Gala. If you don’t have Gordon’s bone structure or Coppola’s glowing skin, don’t worry, because Jacobs’ doesn’t care for perfection. He elaborated:
“I believe in individuality, and what I think comes across as most stylish and modern is a kind of irreverence and a sort of self-confidence,” said Jacobs. “I don’t find beauty in perfection, meaning Photoshop and airbrush. That doesn’t appeal to me. I like a gap between the teeth, I like mascara that does run a little bit or makeup that’s smudged. I like a bit of imperfection — I find it just more interesting.”
Marc Jacobs Beauty will officially launch on August 9, but Sephora will also be hosting a teaser showcase on the weekend of July 19. And there’s even more good news, as holiday and Spring 2014 collections are already in the works. View the collection below, and if you think that designers are indeed beauty savvy, check out the Alber Elbaz x Lancome collaboration, and see what Marchesa and Revlon have planned for your talons.