Say what you like—or don’t like—about Gwyneth Paltrow; the actress-turned-lifestyle-guru sure knows how to pick ‘em. Her latest stab at ecommerce has her Goop venture linking arms with Lemlem, a fair-trade fashion label founded by supermodel-philanthropist Liya Kebede to promote the centuries-old art of hand-weaving in her homeland of Ethiopia. Chief among the offerings are a pair of gauzy “Mommy and Me”-style smock tops festooned in coordinating red-and-blue stripes.
If going twinsies with your kid is a little too twee for your liking, the limited-edition Lemlem for Goop collection also features a fringed cotton scarf and a reversible tote bag. This isn’t Paltrow’s first brush with ethical fashion. In September, the Oscar-winning thespian teamed up with Chinti and Parker to co-design a pair of sustainably produced cashmere sweaters.