Two European tradeshow giants have joined forces for the upcoming trade and fashion show period.
Who’s Next Prêt-à-Porter Paris and three trade shows (Gallery, Cliff and Vision) that take place during Copenhagen Fashion Week have just signed an agreement that allows visitors to attend the Paris event in July can use their pass to access the Danish event in August, all with the same pass.
This deal will last for two seasons, and will be renewed for the winter trade shows at the beginning of 2014.
Xavier Clergerie, general manager of Who’s Next organizers WSN Développement, said: “Making our visitors’ lives easier by improving the accessibility of information has always been one of our priorities. In this sense, this collaboration with the Copenhagen Fashion Week trade shows will allow our visitors to access more than 4,000 labels with just one badge.”
“We have been in discussions with Xavier Clergerie and Bertrand Foache (Who’s Next co-founders) for over a year to talk about ways in which we can work together. The first step is help out our visitors. We are also open to other partnerships,” said Christian Gregersen, founder of Gallery International Fashion Fair.
He continues by saying this single ticket concept could pop up at other major tradeshows in Europe, America and even China.
Source: Modern Wearing, June 2013