Monthly Archives: June 2013

Faotto-Bottignolo new packaging

Faotto Bottignolo wine packaging by Hangar Design Group Faotto   Bottignolo packaging by Hangar Design Group

Hangar Design Group designed the labels and the shapes for Faotto – Bottignolo, an excellent and unique winery in Valdobbiadene, the Prosecco area in Italy, and it’s known especially for its Cartizze, Agathe, super exclusive wine, made in a really small area in Valdobbiadene. For this high-level brand Hangar Design Group decided to use gold and silver for details and logo and total black for the bottles, for really simple and clean but at the same time strong and luxurious impact.

Faotto Bottignolo wine packaging by Hangar Design Group 02 Faotto   Bottignolo packaging by Hangar Design Group

Faotto Bottignolo wine packaging by Hangar Design Group 03 Faotto   Bottignolo packaging by Hangar Design Group

Faotto Bottignolo wine packaging by Hangar Design Group 04 Faotto   Bottignolo packaging by Hangar Design Group

Faotto Bottignolo wine packaging by Hangar Design Group 05 Faotto   Bottignolo packaging by Hangar Design Group

 Source: retail design blog June 21 2013

Wehkamp new packaging

Wehkamp nl packaging by Matte Wehkamp.nl packaging by Matte

Wehkamp.nl is the largest and most innovative online department store in the Netherlands. We were approached by the progressive retailer to design authentic, friendly packaging that feels like presents when customers receive their orders. The new boxes and bags we have created feature styled product photography alongside journalistic ‘behind-the-scene’ images of wehkamp.nl’s employees in their work environments. The striking flourescent coloured ribbon and sign off (Greetings, wehkamp.nl) add personal touches to complete the design.

Designed by Matte

Wehkamp nl packaging by Matte 02 Wehkamp.nl packaging by Matte

Wehkamp nl packaging by Matte 03 Wehkamp.nl packaging by Matte

Wehkamp nl packaging by Matte 04 Wehkamp.nl packaging by Matte

Wehkamp nl packaging by Matte 05 Wehkamp.nl packaging by Matte

Wehkamp nl packaging by Matte 06 Wehkamp.nl packaging by Matte

 Source: RetailDesignBlog June 2013

Brown Kraft

With the growing concern of environment protection, brands have adopted new measures to reduce the impact of their activities on the environment. Creating a greener packaging was one of them, discarding plastic lamination, using water-based inks and environment friendly papers such as BROWN KRAFT.

Brown kraft paper is more ecological than any other papers since its production does not involve any bleaching process. It also offers a high tear resistance which results in strong and durable shopping bags, while being economical. Last but not least, brown kraft paper packaging has a natural and rough filling that has become trendy among companies promoting their actions to protect the environment.

Brown Kraft is Eco-friendly

-Does not involve any bleaching process

Brown Kraft is sturdy

-High tear resistance

-More durable bags

Brown kraft is trendy

-Natural and rough fibers that consumers see as Eco-friendly: a company that cares!

Here are some examples of brown kraft paper bags and boxes we have produced. Brown Kraft can be luxury too!

adz_box ADZ_FSC RIMG0445-1 DSC05414

Lily Cole debuts Wild Rubber jewelry

Lily Cole can add a new title to her expanding list of accomplishments: ethical jewelry designer. The British model-actress, who devotes herself to myriad social and environmental causes, has unveiled a line of jewelry composed of wild Amazonian rubber. A collaboration with Sky Rainforest Rescue, a partnership between the World Wildlife Fund and the Sky Broadcasting Group to protect one billion trees in the Amazon rainforest, the limited-edition collection features pendants, rings, and bracelets made with latex sourced from the initiative’s project area in Acre, Northwest Brazil.

Cole’s collection, available exclusively at online retailer Stylistpick.com, isn’t your typical vanity project.

 

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WILD ABOUT RAINFORESTS

Cole’s collection, available exclusively at online retailer Stylistpick.com, isn’t your typical vanity project. The 25-year-old threw herself into the entire design and production process, from the initial rubber-tapping to the products’ final fabrication.

Wild-rubber production offers the indigenous people of the rainforest a way to make a living without cutting down trees.

Her inspiration jump-off point? A pendant from Africa that contains a prayer inside its metal casing.  In Cole’s version, however, the rubber is the prayer—and a way for the indigenous people of the rainforest to make a living without cutting down trees. Acre state used to be a global hub of wild-rubber production, according to Sky Rainforest Rescue. Unable to compete with cheaper synthetic and plantation rubber, many of Acre’s rural communities turned to more environmentally damaging activities, including agriculture and livestock husbandry.

“One of the reasons I was excited to join this campaign was to explore the rubber industry as a vehicle for green economics, which, if scaled, I see as offering real hope to the rainforest,” says Cole in a statement. “This jewelery collection is just one example of how wild rubber can be used. However, if in the future the value of wild rubber can exceed what can be made from products that cause deforestation, then there is the real potential for a sustainable green economy.”

Bonus: All proceeds from the line will be benefit Sky Rainforest Rescue’s conservation efforts.

 

Source: Ecouterre website, June 2013

Gwyneth Paltrow Eco-friendly tops

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Say what you like—or don’t like—about Gwyneth Paltrow; the actress-turned-lifestyle-guru sure knows how to pick ‘em. Her latest stab at ecommerce has her Goop venture linking arms with Lemlem, a fair-trade fashion label founded by supermodel-philanthropist Liya Kebede to promote the centuries-old art of hand-weaving in her homeland of Ethiopia. Chief among the offerings are a pair of gauzy “Mommy and Me”-style smock tops festooned in coordinating red-and-blue stripes.

 

Gwyneth Paltrow, Goop, Lemlem, Ethiopia, fair trade, fair-trade fashion, fair-trade clothing, fair-trade accessories, eco-friendly scarves, sustainable scarves, eco-friendly bags, sustainable bags, eco-friendly shirts, sustainable shirts, eco-friendly blouses, sustainable blouses, Mommy and Me, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style

MATCHY MATCHY

If going twinsies with your kid is a little too twee for your liking, the limited-edition Lemlem for Goop collection also features a fringed cotton scarf and a reversible tote bag. This isn’t Paltrow’s first brush with ethical fashion. In September, the Oscar-winning thespian teamed up with Chinti and Parker to co-design a pair of sustainably produced cashmere sweaters.

Desigual half naked party is back

Le retour de la seminaked party

Le 26 juin prochain, 100 personnes en sous-vêtements embarqueront à bord d’un bateau-croisière pour une nouvelle seminaked party.La seminaked party, vous connaissez déjà : c’est l’événement phrase de Desigual. Il faut dire que le concept est visuellement fort, international et en pleine adéquation avec le ton et la couleur optimiste de la marque qui aime communiquer sur la joie de vivre et la convivialité. Le principe est simple et immuable : on arrive habillé, on se déshabille et on repart avec une nouvelle tenue Desigual offerte. Un évènement de pur « street marketing », initié en 2006, sans cesse couronné de succès (public mais aussi médiatique) et exportable dans tous les continents : l’Europe (Madrid, Barcelone, Berlin, Londres, Amsterdam, Lisbonne…) et les Etats-Unis (New York et San Francisco).
Le retour de la seminaked party

Presque un cas d’école puisque ce rapport décomplexé au corps, qui semble s’adapter parfaitement aux exigences du marketing de rue, passe parfois avec plus de difficulté les frontières de la communication télévisée : on se rappelle que les spots tv de la marque espagnole avaient été censurés en France ce printemps. Le sextoy qui apparaîssait dans la publicité baptisée #faislelematin avait été flouté par l’Autorité de régulation professionnelle de la publicité (AFPP). L’organisme jugeait le contenu trop sexy et inapproprié pour le public français et avait décidé de couper une partie de la vidéo. Notons que les espagnols, les allemands ou encore les italiens pouvaient quant à eux profiter de la publicité dans son intégralité

La pruderie ne sera en tout cas pas de mise à 7h30 ce jeudi 26, au point de rendez-vous (l’embarcadère des Vedettes du Pont-Neuf) à partir duquel les 100 premières personnes – âgées de plus de 18 ans quand même – monteront dans un bateau atypique où DJ, barmen et danseurs assureront l’animation. Apres une traversée d’une heure, les participants en sous-vêtements glisseront vers la boutique Desigual de Rivoli qui leur ouvrira ses portes de 9 à 10h. Ils repartiront avec une tenue de leur choix (c’est-à-dire, un haut et un bas).

Depuis la création de ce happening, plus de 4 000 personnes ont vécu l’expérience. Cette action sera relayée sur l’ensemble des réseaux sociaux ainsi que sur le site officiel de la marque.

L’entreprise espagnole, créée en 1984 par le suisse Tomàs Meyer, vend désormais plus de 22 millions de vêtements chaque année. Desigual est actuellement présent dans 98 pays du monde entier et compte poursuivre son processus d’expansion sur les marchés européens, asiatiques et Américains. À la fin de l’année 2012, Desigual était présent dans 275 boutiques à travers le monde, 7.000 boutiques multimarques et 1.800 rayons dans des grands magasins dans plus de 71 pays.

Souce: FashionMag.fr June 2013

Harmont & Blaine open flagship in Mexico

E’ stato inaugurato a Città del Messico il primo flagship store di Harmont & Blaine in Centro-Sud America. Situato in Avenida Presidente Masaryk 433, la via della moda e del lusso della capitale, il nuovo flagship store del bassotto si estende lungo una superficie di circa 200 mq.

L’esterno del flagship store H&B di Città del Messico

L’apertura del flagship di Città del Messico rappresenta un passo particolarmente importante nel progetto di consolidamento del brand partenopeo in Centro-Sud America. Il Messico – Paese in cui Harmont & Blaine è già presente con 12 shop in shop presso El Palacio de Hierro – rappresenterà la base per l’espansione del bassotto in Centro Sud-America, dove il marchio è già presente con monomarca in Colombia a Bogotà, a Lima in Perù, 2 punti vendita a Santo Domingo e si prepara nelle prossime settimane all’apertura della terza boutique a Panama presso il Multiplaza Mall.

L’interno del flagship store H&B di Città del Messico

Il nuovo flagship store ripropone le atmosfere mediterranee già sperimentate nei flagship di Madrid, Napoli e Milano, caratterizzati da legni decapati chiari, parquet in rovere sbiancato, immagini in bianco e nero, azzurro alle pareti interrotto da boiseries di legno bianco e infine lampadari, lampade, poltrone e soprammobili.

 

 

Source: FashionMag. it June 2013

Obama fan of Canali

Sweater £360, trousers £170, belt £190, shoes £330, bag £540Sweater £360, trousers £170, belt £190, shoes £330, bag £540 Photo: CANALI

The night after his election as President of the United States in November 2008, Barack Obama was photographed waving to the crowds in Chicago. As he did so, his jacket fell back and exposed the label of his tailor of choice: yes, he Canali.

Most clothing companies would have seized upon this accidental presidential endorsement – back when the President was popular – and ruthlessly milked it for every available drop of sales-boosting publicity. But quietly quirky Canali – nicknamed “the little frog” among Italophile tailoring aficionados – hops in another direction.

Even five years later, Elisabetta Canali pauses when Obama’s name is mentioned, then says: “Whoever they are; presidents or prime ministers, architects or actors, we prefer not to discuss individual customers. Firstly, that’s because we choose to be known from what we do rather than who wears Canali. And secondly, it’s because every customer is equally important to us, and every customer is treated the same.”

Elisabetta Canali is a third-generation member of this family-owned tailoring business, which was started by her grandfather Giovanni and great-uncle Giacomo in 1934. It began as a modest suitmaker, expanded aggressively in the Fifties, producing accessories too, and now employs 1,300 tailors and 400 further people in its seven factories across Italy – where it makes about 250,000 individual pieces of clothing annually.


George Clooney as Michael Clayton wearing Canali PHOTO: REX

Although Canali’s meat and drink has long been the production of perfectly fitted and personalised business attire fit for a president or any other power dresser who requires one, it specialised in subtly off-kilter clothing, too.

“We don’t think suits are a way to be uniform,” says Canali, “we try to create tailoring that provides something that distinguishes its wearer, makes him a little different.”

Fit, materials, and construction are the three elements that provide these points of difference. In its Bond Street store – it is Canali’s largest single shop, and Britain is the largest market (Italy aside) for the company in Europe – the soft-sell staff are especially adept at leading set-in-their-ways customers to colours and textiles they might not have tried, explaining the merits of a floating canvas (stitched rather than glued), or unfussily arranging for even the most freakishly proportioned to have his purchase altered to a perfect fit.


Spring/summer 2013 and Obama in his Canali jacket PHOTO: CANALI/AFP/GETTY IMAGES

Typically, every man will need at least one fitting for his personal physical idiosyncrasies to be synched precisely with a new jacket or pair of trousers. While most definitely a member of the “luxury” category – suits start at around £1,000 and Canali’s excellent informal wear is costly, too – it’s not luxury of the ostentiously logo’d, yacht-without-sails-owning, gold buckled-variety.

“We find that our customers, whichever country they are from, are looking for quality, innovation, elegance and uniqueness, which we work hard to produce. But they aren’t trend-obsessed, and they aren’t buying clothes just to display status,” says Canali.

Five years into his presidency, and opinion about Barack Obama seems split. Some maintain he’s an America‑threatening radical dressed as an enlightened moderate. Others are convinced he’s a surveillance-state authoritarian disguised as a galvanising agent of change. Either way, it’s his disguise that’s working. And often, at least when it comes to clothing, that disguise is provided by Canali – an undisputed superpower in Italy’s tailoring scene.

 

Source:  Telegraph.co.uk June 2013

Small business go online

Selling products through online marketplaces and auction sites has become increasingly popular with home-based businesses because of the low startup costs, flexibility and the feeling of being in control of your own business.

James Ward is an illustrator who has a “shop” on Etsy.com. Because of his Etsy page, he was commissioned to design a T-shirt for the sportswear company Lacoste. “They saw my Cat Doll print and wanted a similar design featuring a crocodile in a dress waving a tennis racket around, he says on his Etsy Blog. “I absolutely loved this job – I was given a free rein to produce the image I wanted.”

ChannelUnity, a UK marketplace integration startup, has capitalised on the growth of online home-based businesses since it started in 2009. The company specialises in connecting retailers to online marketplaces such as Amazon, eBay and Play.com.

Mark Newby, co-founder and chief executive, extolls the virtues of online marketplaces: “We’ve enabled a home webtailer to sell lingerie from his garden shed, while a jewellery webtailer can call our support team for help during his lunch break at his day job, arranging shipment of his customers’ purchases before work the next morning. In each case, the retailer had a website but didn’t get many direct sales and had to spend heavily on pay-per-click advertising to achieve these. When we helped these retailers to sell on marketplaces such as Amazon, they quickly found a channel which brought in much more revenue than their own website.”

There are numerous online auction sites and marketplaces out there, including eBay, Amazon Marketplace, Notonthehighstreet.com, Etsy.com and Folksy.com.

Wilma Mae Basta started her vintage clothing business The Gathering Goddess using an eBay store. She says: “I started buying vintage on eBay, and when I amassed a huge collection, I began to put some of my finds back onto eBay. At the time, it was the easiest way to shift a huge amount of stock and make a good profit.”

Basta now has a physical shop in Notting Hill, west London. She says: “We use other online channels such as Etsy, Vintage Seekers, V&M, Fab.com and our own ecommerce site. We have also just launched Vintage Screenings in conjunction with The May Fair Hotel. Basically, the concept is a series of screenings of classic films in a glamorous setting, where our guests can enjoy a cocktail and shop our luxury range of vintage fashion before and after the film.”

Basta adds: “For the kind of brand we have evolved into, eBay is no longer the right platform for us. Although I no longer use it, eBay is good for vintage if you employ certain strategies, such as high-end collectors’ pieces or super low priced auctions.”

UK spokeswoman Georgina Blain says that Etsy.com is very aware of the type of vendor who uses their website: “We have a large number of home-based businesses – stay-at-home mums who have started a business, or those just starting out who want to limit their initial outlay costs. Some sellers have full-time jobs, and their Etsy shops are run in their spare time. There are also sellers who are more established and have been able to invest in their own workspace or studio. Last year we worked with art students and graduates so we saw a number of younger designers coming to us.”

Notonthehighstreet.com has a different approach. Founders Holly Tucker and Sophie Cornish say: “We have a strict vetting procedure, but if accepted, we work closely together to ensure each partner is supported and promoted to become a successful, viable business.”

Both Tucker and Cornish have noticed a trend in the number of products that can be personalised or customised being sold on their website: “Products that can be personalised have always been popular on notonthehighstreet.com, and we are now seeing how this particular trend has developed to become even more meaningful.”

So there are many opportunities for retailers to sell their products via online auction sites and marketplaces. However, paying the correct amount of tax still remains an issue. Last year, HMRC launched its e-marketplaces campaign which offered the opportunity for e-traders to come forward voluntarily and disclose whether they had been paying the correct amount of tax. The campaign – which closed in September 2012 – raised more than £650,000.

HMRC believes that the majority of the e-trader community, which it estimates at 300,000 people, do pay the right amount of tax. Its advice is: “If you are just selling some unwanted items online, the answer is probably that you are not liable to tax. In order to pay tax on the goods you sell, you either have to be trading or make a capital gain. If you are trading you will be self-employed.”

 

Source:  The Guardian online

Who’s Next & Copenhagen join forces

Two European tradeshow giants have joined forces for the upcoming trade and fashion show period.

Who’s Next Prêt-à-Porter Paris and three trade shows (Gallery, Cliff and Vision) that take place during Copenhagen Fashion Week have just signed an agreement that allows visitors to attend the Paris event in July can use their pass to access the Danish event in August, all with the same pass.

This deal will last for two seasons, and will be renewed for the winter trade shows at the beginning of 2014.

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Xavier Clergerie, general manager of Who’s Next organizers WSN Développement, said: “Making our visitors’ lives easier by improving the accessibility of information has always been one of our priorities. In this sense, this collaboration with the Copenhagen Fashion Week trade shows will allow our visitors to access more than 4,000 labels with just one badge.”

“We have been in discussions with Xavier Clergerie and Bertrand Foache (Who’s Next co-founders) for over a year to talk about ways in which we can work together. The first step is help out our visitors. We are also open to other partnerships,” said Christian Gregersen, founder of Gallery International Fashion Fair.
He continues by saying this single ticket concept could pop up at other major tradeshows in Europe, America and even China.

 

Source:  Modern Wearing, June 2013