Monthly Archives: December 2012

Eerste Marc Jacobs-winkel in Nederland open

First Marc Jacobs store in Netherlands open

Het modelabel Marc by Marc Jacobs heeft een eigen winkel in Nederland. De vestiging in Amsterdam vormt mogelijk het begin van een kleine keten in ons land, zeggen initiatiefnemers Frans Torcqué en Cindy Bonenberg.

 Licentie voor heel Nederland

Beiden deden voor hun winkel Centre Neuf in de Utrechtsestraat al zaken met het Amerikaanse modemerk. In dezelfde straat openen ze nu een speciaalzaak. Ruim twee jaar zijn ze bezig geweest de licentie te krijgen, waarbij er verschillende kapers op de kust waren. “Twee jaar hebben we met elkaar lopen vrijen”, aldus het duo in Het Parool.

 

De licentie geldt voor heel Nederland en het duo ziet in de crisis geen reden om de ene winkel niet uit te bouwen. Torcqué: “Marc Jacobs is zo’n gewild merk, daaraan gaat de crisis voorbij.” Toch waren er hindernissen te overwinning: “Het blijft een grote investering en uit ervaring weet ik dat er altijd dingen misgaan. In goede tijden is ondernemen net zo moeilijk.”

 

In de nieuwe winkel is alles van Marc Jacobs te koop, van kleding tot accessoires en gadgets. Het is de eerste vestiging in de nieuwe winkelstijl die Marc Jacobs in Amerika ontwikkelde. “Elk detail lag van tevoren vast: van de deurknop en het blauw van de pui tot de lampen: alles,” zegt Bonenberg.

DIESEL: launching new mobile technology

 

Diesel launches new technology

Italian brand Diesel has teamed-up with technology company Tapestry to digitise retail through the use of smartphones.

Diesel, a label built upon successful living, has taken a step towards the future as the inaugural brand to pilot Tapestry – a mobile loyalty service with a fashion retail emphasis.

The service links content and promotions to physical products via a consumer’s mobile and links all the physical products in-store to the retailer’s e-commerce site.

Tapestry allows iPhone and Android users access to product specific content such as expert reviews from bloggers and press along with image-led content, including videos and runway shows.

The application uses a combination of NFC and barcodes to give the entire shop floor a digital identity. Every time a person interacts with a product of interest, they can save it to their Tapestry account, which gives a curated list of their favourite pieces.

Tapestry enables users to track products of interest and, in turn, enables Diesel to engage to the customers based on permission and relevance.

Supporting the rollout in-store, Tapestry will partner with Diesel in collaboration with influential fashion blogger Sasha Wilkins of Liberty London Girl.

The Tapestry pilot will run in Diesel Westfield, Shepherds Bush until December 21.

 

Source: WWB Online,  December 2012

BULGARI:Special Christmas Selection

Selezione gioielli di lusso Bulgari

Bulgari propone sulla pagina web ufficiale la nuova selezione di gioielli di lusso per il Natale 2012. Come sempre, se si punta su una creazione luxury firmata dalla rinomata gioielleria italiana non si può sbagliare, ogni donna sarà più che contenta di ricevere unregalo così prezioso ed esclusivo. Ma quali sono i pezzi più belli della collezione per l’inverno 2013?

Difficile scegliere tra tali meraviglie, che ci tramutano solo ad ammirarle in lussuriose gazze ladre, ammaliate dal fascino senza tempo di un diamante brillante e dal taglio ricercato, che già ci immaginiamo sfoggiare con il look più elegante, per risplendere di charme durante le festività natalizie di questo inverno dalle temperature glaciali. Scopriamo allora cosa ci suggerisce maison Bulgari , da regalare o perchè no regalarci, per questo prossimo Natale, sempre più vicino.

PENHALIGON’S Christmas Gift Collection

To welcome in the festive season, Penhaligon’s have launched their 2012 Christmas Gift Collection, designed by jkr. Celebrating the brand’s rich heritage in Victorian London, the boxes are inspired by the classic pastime of theatre going.

‘As always, we gave jkr a very open brief, simply the idea of ‘Musical London’ and they came up with the wonderful idea of a British night at the theatre. This eccentric yet elegant theme allows us to tell our brand story internationally.’ Sarah Rotheram, CEO, Penhaligon’s.

‘The theme was explored in many different ways, but we were all really excited by the idea of musical theatre. Going to the theatre is such an English tradition at Christmas. This allowed us to communicate a festive feeling whilst delivering decadence and opulence of a bygone era,’ said Jovan Buac, Account Director, jkr.”

“Each box in the collection tells the story of a Victorian production, revealing everything from the performance on stage through to the people in the audience. Every character plays a role in bringing the story to life, from the musicians in the orchestra pit to the family of Penguins seated in the rafters. Every time you look you discover something more.

‘We wanted every box to reveal the magic of the theatre, uncovering all the aspects of the experience and the interesting and unusual characters you might see on the night. This year’s collection was all about delivering rich details, with the ornate finishes and embellishments providing a really premium feel,’ says Matt Gilpin, Design Director, jkr.

As with previous years, a key aspect of the design process was considering how the boxes would be presented in store. This led to the creation of a stackable structure to facilitate the story-telling nature of the boxes; the orchestra pit, dress circle and the gods creating an eye-catching display to engage with busy Christmas shoppers.”

“The collection is printed on a matt soft touch paper, which provides a fantastic background for the bright gold and zesty colours. ‘As always with Penhaligon’s, we try to stay faithful to the tradition of the brand but give a hint to the modern. This collection combines hand-illustrations with bolder colourways to achieve this feeling,’ Matt Gilpin, Design Director, jkr.

‘The theatre felt like a very fitting theme for Penhaligon’s: unconventional and opulent, whilst also avoiding the clichés of the season. We’ve had a wonderful reaction from our retail partners globally and from our customers in store.’ Emily Maben, Head of Global Marketing, Penhaligon’s.”

Source: Lovely Package, Nov 2012

KEBECSON: New packaging redesign

“Montreal based high-end electronics store KébecSon recently face-lifted it’s packaging to better communicate it’s love and passion for all things sound and image.”

Source: Lovely Package, Nov 2012

DOUGLAS: Advent holds 93% of German perfume retailer

FRANKFURT – US private equity group Advent International has acquired a 93-percent stake in perfume retailer Douglas by way of its 1.5-billion-euro ($1.9-billion) takeover offer, Douglas said Friday.

 

A total 31.5 million shares had been offered by the end of the acceptance period on December 4, Douglas said in a statement.

“This corresponds to an acceptance quota of 92.57 percent.”

In addition, Advent’s investment vehicle, Beauty Holding Three, “has made share purchases outside the tender offer of further 0.44 percent and reached a total of 93.00 percent of all outstanding shares,” the statement said.

At minimum acceptance rate for the offer to go through was 75 percent.

Advent launched its takeover offer for Douglas in October, offering 38 euros per share for all outstanding shares in the publicly-listed retailer.

With 39.4 million shares in issue that valued the company at 1.497 billion euros.

Douglas, which also sells jewellery, chocolates and books, has annual sales of more than 3.0 billion euros and operates a network of some 2,000 stores across Europe.

Source: FashionMag, Dec 2012

FRENCH LUXURY: making their move on the Turkish market

PARIS (Reuters) – Le secteur français du luxe entend pousser ses pions en Turquie, où la croissance économique offre d’importants gisements de croissance malgré de multiples obstacles tarifaires et une contrefaçon massive.

Après la Chine, le Brésil, l’Inde et la Russie, les maisons du Comité Colbert, qui regroupe 75 entreprises françaises du luxe, ciblent maintenant la Turquie, identifiée comme un nouveau relais de croissance avec les autres pays appelés “Civets” (Colombie, Indonésie, Vietnam, Egypte, Turquie et Afrique du Sud).

La clientèle turque ne représente aujourd’hui que 2% des ventes des maisons du Comité (soit environ 640 millions d’euros sur un chiffre d’affaires combiné de 31 milliards) et sur ce total, 25% des ventes sont réalisées hors du pays.

Mais le marché pourrait décupler dans les dix ans qui viennent, porté par un taux de croissance économique compris entre 5% et 8% par an et par le pouvoir d’attraction d’Istanbul, devenue une importante plaque tournante du tourisme régional. “Le marché turc est certainement appelé à fortement progresser. Nous pensons qu’il pourrait doubler dans les dix ans à venir”, a déclaré à Reuters Elisabeth Ponsolle des Portes, déléguée générale du Comité Colbert, en marge d’une conférence présentant les manifestations qui seront organisées en janvier 2013 à Istanbul pour promouvoir le luxe français.

Si l’économie turque signe de forts taux de progression depuis une dizaine d’années, le rythme s’est véritablement accéléré pour les marques françaises depuis deux ou trois ans. Car Istanbul est devenue une métropole régionale drainant la riche clientèle des pays du Golfe et des pays du Caucase (Arménie, Kazakhstan, Ouzbékistan).

NICOLE BRICQ PLAIDERA POUR LE LUXE FRANÇAIS

“La clientèle turque est aussi très informée et très éduquée avec un goût affirmé pour tous les domaines du luxe”, a souligné Elisabeth Ponsolle des Portes. Elle est aussi francophile et son pouvoir d’achat va grandissant, a-t-elle ajouté.

Le développement du luxe français en Turquie reste cependant entravé par d’importantes barrières tarifaires, même si ces dernières sont très inférieures à celles imposées au Brésil ou en Inde. Les produits de luxe sont soumis à une taxe spéciale de 20%, à laquelle s’ajoute une TVA pouvant atteindre elle aussi 20%. Le cuir subit une surtaxe de 20% tandis que les produits alimentaires sont encore plus fortement touchés, comme le champagne, frappé d’une taxe atteignant près de 300%.

Le Comité Colbert, qui organisera en janvier plusieurs manifestations culturelles à Istanbul, sera accompagné de Nicole Bricq, ministre du Commerce extérieur, qui plaidera aussi auprès des autorités du pays pour une meilleure lutte contre une contrefaçon massive. Selon les données de la chambre de commerce d’Ankara, la Turquie est le deuxième plus grand marché mondial de produits contrefaits.

Plus de 50 maisons du Comité Colbert sont aujourd’hui présentes à Istanbul, installées le plus souvent en partenariat avec des distributeurs locaux. Certaines griffes profitent d’une prestigieuse vitrine, rue Nisantasi, considérée comme l’avenue Montaigne turque, ou dans le très luxueux centre commercial d’Istinye Park. Deux autres très grands projets de “mall” ouvriront bientôt. En 2013 sur la rive européenne de la ville et en 2015 côté asiatique.

ARTS DE LA TABLE

Si les marques de mode et de maroquinerie comme Louis Vuitton (groupe LVMH), Dior ou Chanel constituent le gros des ventes des griffes françaises dans le pays, la clientèle turque se révèle aussi très friande d’objets d’arts de la table ou de linge de maison. La maison Christofle, qui a signé toute l’orfèvrerie du légendaire Pera Palace, construit à la fin du 19e siècle, reste perçue comme la marque de référence du luxe français.
Le palais présidentiel de Dolmabahce renferme la plus grande collection de cristal de Baccarat au monde, tandis que celui de Topkapi a les plus belles porcelaines de Sèvres, héritées du goût des Ottomans pour la vaisselle raffinée.

Source: Fashion Mag, Dec 2012

BURBERRY: goes on a Christmas street-marketing rampage

British label Burberry has decided to celebrate the holiday season in style by sending its Festival Van out onto the streets of London. The ‘Van’ is actually an old-fashioned car in the brand’s signature colour, topped with a pile a perfectly-wrapped presents on the roof.

The Festival Van is heading around London in an attempt to get social media networks abuzz with Burberry this Christmas. The brand is hoping Christmas shoppers will snap pictures of the van as it passes in the street. The whole feat is part of the brands mission to bring a more youthful image to the brand. Previous attempts have come in the form of viral videos, runway shows broadcast in 3D and a slew of campaigns featuring it-models popular with younger audiences.

The first half of the year saw an increase of 6% in sales, with the label making 882.5 million pounds with operational profit up 7% before tax. For the second half, Burberry is expecting an increase of sales of 14% and for wholesale sales to remain constant.

Source: FashionMag, December 2012

LOEWE: Inaugurates new factory in Madrid

La empresa española de lujo, Loewe, especializada en marroquinería fundada en 1846, y perteneciente desde 1996 al grupo LVMH, anuncia hoy la inauguración de la ampliación de su planta de producción en el Municipio de Getafe, Madrid.

La inauguración ha estado presidida por el Ministro de Industria, Energía y Turismo Don José Manuel Soria; acompañado de Don Juan Soler-Espiauba Gallo, Alcalde de Getafe, D. Jesús Valverde Bocanegra, Viceconsejero de Empleo de la Comunidad de Madrid, Don Pierre Yves Roussel, Presidente- Director General de la División Moda del Grupo LVMH y Doña Lisa Montague, Consejera Delegada de Loewe.

Según declaró el Ministro: “La marca centenaria Loewe ha sido, es y estoy seguro que va a seguir siendo, un exponente de lo que es el trabajo y la artesanía de calidad de la producción en España”.

“Loewe va a contribuir a fortalecer una de las variables que hoy está impulsando con especial intensidad a la economía española, que es la exportación, y también está contribuyendo a sentar las bases para un crecimiento y una nueva etapa de prosperidad en la economía española”.

Como respuesta al incremento de la demanda experimentado por la marca en los últimos años, y para adaptar la capacidad productiva a las expectativas de venta futuras, la fábrica de Getafe de Loewe pasará de los actuales 6.890 m2 a 15.000 m2, ampliando su superficie más del doble. El incremento de producción en Getafe no supone disminución en ninguno de los otros centros propios ni subcontratados.

Pierre Yves Roussel, Presidente- Director General de la División Moda del Grupo LVMH como testimonio del apoyo del Grupo comentó: “estamos convencidos de que Loewe debe seguir siendo el gran referente de la marca España para la industria cultural y de prestigio. El Grupo LVMH está orgulloso de que una de sus marcas sea tan buena embajadora del saber hacer artesanal y la cultura española”.

Actualmente el centro productivo de Getafe cuenta con 250 trabajadores y la ampliación de la capacidad productiva que hoy se inaugura lleva aparejada la creación paulatina de cerca de 180 nuevos puestos de trabajo desde ahora hasta el año 2015. Así, en 2015 la plantilla de este centro alcanzará los 430 trabajadores.

Lisa Montague, Consejera Delegada de Loewe, declaró: “La inversión realizada en la ampliación de nuestras instalaciones en Getafe, nos permitirá satisfacer cómodamente la creciente demanda que tienen nuestros productos. (…) Estamos orgullosos de que nuestros productos se produzcan en España y de poder seguir creando puestos de trabajo en el país.”

El Grupo LVMH continúa su apuesta por España, país en el que cuenta con más de 4200 empleados (según datos de finales del año pasado). Sólo en 2011 se crearon más de 130 nuevos puestos de trabajo en el país.

El proceso productivo de Loewe se compone de tres partes fundamentales: el corte de la piel, la preparación y el montaje de las piezas. Actualmente Loewe produce en sus fábricas propias de Getafe y Barcelona, y en fábricas subcontratadas en Ubrique y la provincia de Castellón. Cada centro de producción realizaba hasta el momento las tres partes del proceso.

Con la inauguración de la ampliación de la planta de Getafe, la compañía pondrá en marcha un centro único de corte para toda la producción, que le permitirá centralizar y controlar una de las actividades fundamentales del proceso. Además se pondrá en marcha una escuela de formación y se han ampliado el taller de desarrollo y el archivo de piezas históricas. De esta forma, las instalaciones de Getafe se consolidan para Loewe como su centro mundial para la investigación y desarrollo de materiales y pieles.

Así, la Nave I (actual planta de producción) estará dedicada a las fases de preparación y montaje del producto y área de formación. En la Nave II (ampliación) se instalarán el almacén de materias primas, el nuevo centro de corte, el taller de desarrollo, el archivo de piezas históricas y las oficinas para el equipo de gestión.

“Nuestros productos están realizados por manos artesanas únicas. Preservar el saber hacer artesanal español que ha caracterizado nuestra marca y la posibilidad de garantizar su constante desarrollo es parte del compromiso de Loewe.” comentó Lisa Montague.

A parte, la ampliación de las instalaciones de Getafe permite la creación de la Escuela de Formación Loewe para artesanos marroquineros, inscrita como Centro Colaborador de la Comunidad de Madrid. Su objetivo es preservar el saber hacer tradicional de Loewe formando a sus futuros empleados y trabajando en la polivalencia de los que ya forman parte de la plantilla.

Source: FashionUnited, December 2012

ROLEX: becomes official F1 timekeeper

Rolex, the leading luxury watchmaking brand and a pioneer of sports sponsorship, will become a major long-term partner of Formula 1 from 2013 as Official Timekeeper and Official Timepiece. This reinforces Rolex’s commitment to motor racing and its support of global sport at the very highest level.
rolex_f1_01
This new partnership with the pinnacle of motor sports brings together two leaders in their fields who share a passion for performance, precision, excellence and innovation. It is part of a strategic move by Rolex to focus its sponsorship activities on ventures chosen for their strong symbolic value and their global resonance.

PUSHING THE LIMITS OF TECHNOLOGY

“This is an exciting step for us at Rolex as the fit between Formula One and our brand feels very natural and, like all great partnerships, needs little explanation,” said Gian Riccardo Marini, Chief Executive Officer of Rolex SA.

“In our respective fields, Rolex and Formula One embody the spirit of adventure, superlative engineering and a strong desire to push the limits of technology. These aspirations are enormously appealing to younger generations,” he added.

“Our self-winding mechanical watches – like the dedicated drivers’ chronograph, the Oyster Perpetual Cosmograph Daytona – are packed with technological innovation and human know-how, all thanks to our engineers’ and watchmakers’ passion for detail,” said Mr Marini.

“Rolex watches are symbolic of the quest for the highest level of performance and reliability that is epitomized by Formula One. Over the last 50 years both Rolex and Formula 1 have grown into world-leading aspirational brands and there will be many fantastic opportunities that we can enjoy together,” added Mr Marini.

THE PARTNER OF CHOICE FOR F1™

For Bernie Ecclestone, CEO of the Formula One group, “Without question Rolex is the partner of choice for a world class sporting series like Formula One.”

“The brand’s prestige, the excellence of its watches as well as Rolex’s passionate and long-standing commitment to motor sports gives it true credibility. This partnership is something that many people interested in Formula One will have been waiting for and should rightly be excited about. Rolex has incredible sporting heritage and therefore Formula One is the right place for Rolex to be,” added Mr Ecclestone.

In its capacity as Formula 1 Official Timekeeper and Official Timepiece, Rolex will give the time in different locations during each Grand Prix. The Rolex logo will also be positioned around the circuit and at several corners during Formula 1 races. Rolex’s presence in Formula 1 is due to develop over the coming seasons.

TIME-HONOURED PASSION FOR MOTOR SPORTS

For Rolex, the partnership with Formula 1 is part of a long history of close ties with motor racing and speed. The brand has been associated since the 1930s with a number of major personalities in the field, including Sir Malcolm Campbell, who broke the 300 mile per hour (483 km/h) barrier in 1935 at the wheel of his World Land Speed Record car Bluebird. Sir Malcolm was wearing a Rolex Oyster.

In the late 1950s, the Swiss watchmaker became a partner of the Daytona International Speedway in Florida. In 1963, the circuit gave its name to the legendary chronograph Rolex created for racing drivers, the Cosmograph Daytona.

Since the late 1960s, Rolex has counted motor racing legend Sir Jackie Stewart, one of the most celebrated Formula 1 drivers of the last 40 years, among its family of prominent Testimonees. Sir Jackie won three Formula One World Championships (1969, 1971 and 1973) and 27 Grand Prix races. He is also widely recognized for his commitment to F1 driver safety during the 1970s.

UNERRING COMMITMENT TO PERFORMANCE

“I am delighted that Rolex, a very unique brand that chooses its relationships very carefully, and Formula One have entered into a partnership,” said Sir Jackie Stewart. “The Rolex Daytona timepiece and its constant technological development over 50 years are fine indicators of Rolex’s unerring commitment to performance and the brand’s timeless values.”

“Having worked with Rolex for more than 40 years and given my on-going involvement in Formula One, I think this is a superb partnership and one that will be hugely successful,” added Sir Jackie.

PARTNERSHIPS WITH STRONG SYMBOLIC VALUE

Mr Marini said: “In some respects, through its strong symbolic value and its global reach, our partnership with Formula One mirrors our recent support for initiatives such as James Cameron’s Deepsea Challenge expedition to the deepest reaches of the ocean in March 2012. A feat that is both human and technological, and has worldwide resonance”.

In keeping with this spirit of pushing the boundary of technological endeavour, Rolex joined the Bloodhound SSC World Land Speed Record project in 2011 as the Official Timing Partner. The Bloodhound team is aiming to set a new record of 1,000 miles per hour (1,600 km/h) with a cutting-edge supersonic jet- and rocket-powered car, inspiring the next generation of scientists and engineers.

In the same vein, Rolex announced in spring 2012 its support for Neuropolis, a worldclass neuroscience hub based in Switzerland which aims to improve understanding of the human brain using computational biology. This innovative approach, on the frontier of scientific research, builds on the power of supercomputers to simulate biological processes.

Rolex is a major partner of many of the most prestigious and iconic events, organizations and personalities in selected sports, especially golf (e.g. The Open Championship), tennis (e.g. Wimbledon) and yachting (e.g. Rolex Sydney Hobart).

 

Source: F1 website, December 2012