Monthly Archives: October 2012

SEIDENSTICKER: Successful street operation using Consumeo produced bags

Seidensticker, one of Europe’s largest shirt manufacturers demonstrates greater proximity to customers and responding with innovative cross-marketing to the market change.

They organized from September 7th to November 5th a roadshow all over Germany by making weekly station in all German-Shirts Home of destinations (Trier, Heidelberg, Koblenz, Berlin …). With their fifteen-meter Seidensticker Road Show Truck equipped as a pop-up store with mobile shopping applications, they also provide people in the streets with their Home of shirts branded bags, produced by Consumeo.

This operation is a very good example of how increasing brand awareness with packaging while presenting the collections.
Watch the video below (in German)

GREEN IS THE NEW BLACK: Recycled materials used in eco-friendly fashion

For many American “fashionistas,” wearing plastic water bottles, yogurt cups, and butter tubs does not necessarily scream “cutting edge fashion.”  But for some apparel companies committed to saving the environment, these items represent the future in eco-friendly fashion.

Eco-fi, Patagonia and REKIXX are only a few out of the increasing number of green clothing companies setting out to make a difference by incorporating recycled and recyclable materials into their merchandise.

The Green Business Bureau describes water bottles and other plastic products such as yogurt cups and butter tubs as “Post Consumer Resin”, or PCR. PCR can be spun into thin fibers that are then used to make a form of polyester. This polyester can be transformed into countless types of clothing—from exercise apparel to winter coats.

Eco-fi is one company committed to making this type of recycled textile. Eco-fi describes their material as “A high-quality polyester fiber made from 100% certified recycled plastic PET bottles. Eco-fi can also be blended with other fibers, such as cotton or wool, for enhanced qualities”

About ten plastic bottles can be manufactured into one pound of warm, comfortable and durable Eco-fi fibers. They describe just how helpful their business is to the earth,

“We have the capacity to keep billions of plastic PET bottles out of the world’s landfills each year by using post-consumer plastic bottles instead of virgin materials in the fiber manufacturing process. By doing this, we can lower harmful air emissions and save millions of barrels of oil from being used which, in turn, reduces the harmful effects of acid rain, global warming, and smog.”

The fabrics made with Eco-fi fibers are almost identical in terms of chemical makeup and function to those made from non-recycled fiber, however, Eco-fi fibers are made without depleting the earth of its natural resources. Plastic spun thread can also be combined with other materials to create even more clothing choices made using PCR fibers. Once the clothing becomes worn, it can be melted down and turned into new thread over and over again!

Patagonia was the first company to use recycled bottles to create outdoor apparel. They have full lines of clothing for men, women and children. Patagonia uses mainly PCR fabrics in their products. The company adopted fleece into their product line made from recycled plastic soda bottles in 1993, becoming the first outdoor clothing manufacturer to take that step.

“Today, we’re able to utilize more sources for recycled polyester and offer it on more garments such as Capilene baselayers, shell jackets and board shorts, as well as fleece. We now recycle used soda bottles, unusable second quality fabrics and worn out garments into polyester fibers to produce many of our clothe,” Patagonia states proudly

In the 13 years since they ventured into the field of PCR recycled clothing, Patagonia has saved about 86 million soda bottles from reaching landfills. They estimate that it is enough to fill a 40-gallon gas tank of a Chevy Suburban 20,000 times.

Patagonia established itself as a leader in the eco-friendly apparel market and today, new companies are hoping to make a name for themselves. REKIXX is one budding company with big aspirations to make a difference.

REKIXX sneakers were first introduced to the American market in May 2012 as REMYXX sneakers. Creator Gary Gagnon launched his product on ABC’s reality show Shark Tank, which features business sharks searching to invest financially in America’s latest innovative products.

REKIXX is in on the ground floor of an increasingly expanding market for eco-friendly footwear. REKIXX claims to be the only landfill-free sneaker brand on the market today. The brand ensures that each sneaker is made from 100% lab certified recyclable materials. While the company’s main focus is to keep landfills empty, they are not sacrificing style in the process:  “Now with our purpose to “keep it out of the earth” achieved, REKIXX, with cool designs that are trend-right and a marketability that is uncommonly unique, perhaps could be considered the most inventive sneaker of its time.”

The company hopes to achieve its goal of having REKIXX accepted in all curbside recycling buckets, just like any other #1 plastic water bottles and #5 plastic yogurt cups, in the near future. Until then, you can send your stylish yet responsible REKIXX back to the company and they will ensure they are recycled properly. If you don’t want to sacrifice taste but want to do your part for the environment,  “Reduce, Reuse, REKIXX”.

Source: livinggreenmag website October 16, 2012

APPLE: Smaller Packaging, smaller carbon footprint

Material use.

Over the past decade, Apple’s designers and engineers have pioneered the development of smaller, thinner, and lighter products. As our products become more powerful, they require less material to produce and generate fewer carbon emissions. For example, although today’s 21.5-inch iMac is more powerful and has a much larger screen than the first-generation 15-inch iMac, it is designed with 50 percent less material and generates 50 percent fewer emissions. Even the iPad became 33 percent thinner and up to 15 percent lighter in just one generation, producing 5 percent fewer carbon emissions.

How we calculate our carbon footprint.

To accurately measure a company’s environmental footprint, it’s important to look at the impact that company’s products have on the planet. For the past three years, Apple has used a comprehensive life cycle analysis to determine where our greenhouse gas emissions come from. That means adding up the emissions generated from the manufacturing, transportation, use, and recycling of our products, as well as the emissions generated by our facilities. We’ve learned that about 98 percent of Apple’s carbon footprint is directly related to our products. The remaining 2 percent is related to our facilities.Our Total Carbon Footprint

Minimizing the impact of our growth.

We know that the most important thing we can do to reduce our impact on the environment is to improve our products’ environmental performance. That’s why we design them to use less material, ship with smaller packaging, be free of toxic substances, and be as energy efficient and recyclable as possible. So as our growth continues to outpace that of the rest of the industry, Apple remains committed to creating products that have the least amount of impact on the environment. Though our revenue has grown, our greenhouse gas emissions per dollar of revenue have decreased by 15.4 percent since 2008. And we’re still the only company in our industry whose entire product line not only meets but exceeds the strict energy guidelines of the ENERGY STAR specification.Kilograms of CO2e Emissions per Dollar of Revenue

Toxic substance removal.

Designing greener products means considering the environmental impact of the materials used to make them. From the glass, plastic, and metal in our products to the paper and ink in our packaging, our goal is to continue leading the industry in reducing or eliminating environmentally harmful substances.

One of the environmental challenges facing our industry today is the presence of toxic substances such as arsenic, brominated flame retardants (BFRs), mercury, phthalates, and polyvinyl chloride (PVC) in products. Although most countries still allow use of these substances, we have worked with our manufacturing partners to eliminate them from our products. Not only is every product we sell free of BFRs and other harmful toxins, we have also qualified thousands of components to be free of elemental bromine and chlorine, putting us years ahead of anyone else in the industry. In addition, every display we make — whether it’s built into a system or available as a stand-alone — features mercury-free LED backlighting and arsenic-free glass.

Environmentally conscious materials.

In addition to eliminating toxins and designing products with highly recyclable aluminum enclosures, Apple works with environmentally conscious materials including recycled plastics, recycled paper, biopolymers, and vegetable-based inks. We have also found ways to reengineer secondary materials to the high standard of our designs. For example, our fan assemblies use advanced materials derived from repolymerized plastic bottles. And millions of speaker assemblies and internal brackets are now made from recycled PC-ABS. Our packaging designs use pulp fiber from post-consumer paper streams, and we use vegetable-based inks for our product user guides. Millions of iPhone packages are made from renewable tapioca paper foam material. And iTunes gift cards are made from 100 percent recycled paper.

Responsible manufacturing.

Apple is committed to ensuring that working conditions in our supply chain are safe, workers are treated with respect and dignity, and manufacturing processes are environmentally responsible.

Smaller packaging.

Apple employs teams of design and engineering experts who develop product packaging that’s slim and light yet protective. Efficient packaging design not only reduces materials and waste, it also helps reduce the emissions produced during transportation.

For example, the packaging for iPhone 4 is 42 percent smaller than for the original iPhone shipped in 2007. That means that 80 percent more iPhone 4 boxes fit on each shipping pallet, more pallets fit on each boat and plane, and fewer boats and planes are used — resulting in fewer CO2 emissions.

Source: Apple Company website

“9STRAATJES”: Famous shopping area in Amsterdam launches first QR Route

De 9 Straatjes zijn een fenomeen in Amsterdam en ook wereldwijd bekend. Nu hebben 9straatjesonline.com, de gezamelijke webshop van deze straatjes, en PayPal de allereerste ‘QRoute’ ter wereld gelanceerd. QRoute is een shopping route die is gekoppeld aan een nieuwe app en QRscanner en je langs de winkels leidt die zijn aangesloten bij 9straatjesonline.com. De Amsterdamse 9 Straatjes is daarmee het eerste winkelgebied in Europa waar je 24 uur per dag kunt shoppen en betalen met je mobiele telefoon.

Wanneer je ‘s avonds laat voor één van de etalages in De 9 Straatjes staat kun je nu 24/7 dat mooie jurkje, boek of T-shirt kopen.

qroute-plattegrond

Hoe werkt het?
Met de speciale mobile app kun je de QR-code die op de etalageruit van de winkels scannen. Vervolgens word je automatisch doorverwezen naar het gewenste product op de nieuwe mobiele website van 9straatjesonline.com Je kiest alleen nog de maat en met één druk op de knop betaal je via PayPal. Het gekozen product wordt vervolgens binnen twee werkdagen thuisbezorgd.

de-app

Source: fashionlicious.nl October 10, 2012

REPORT: French clothing and textile consumption up by 7% in September,

PARIS, 16 oct 2012 (AFP) -Les ventes françaises de textile et d’habillement ont progressé de 7% en septembre, bénéficiant de la comparaison avec un mois de septembre 2011 où les ventes avaient été “particulièrement basses”, selon les résultats provisoires publiés par l’Institut Français de la Mode (IFM). En septembre 2011, les ventes avaient chuté de 8%, précise l’IFM. La progression de septembre 2012 permet ainsi à la consommation de retrouver quasiment son niveau de septembre 2010, indique l’Institut.

En septembre, les indépendants multimarques ont été les moins favorisés, avec une progression de 4% des ventes en valeur, tandis que les chaînes spécialisées type H&M et Zara voient leur chiffre d’affaires grimper de 7%. Cependant, le cumul en valeur pour ces deux types d’enseignes entre janvier et septembre 2012 recule respectivement de 2,4% et de 2,3%.

Les magasins populaires (catégorie dont fait notamment partie Monoprix) enregistrent la plus forte hausse (+10%), alors que les grands magasins progressent de 7% en valeur.

Dans le commerce de détail indépendant multimarques, ce sont les petites pièces hommes (+14,8%) et le prêt à porter masculin (+10,8%) qui se sont le mieux vendus. Les sous-vêtements et chaussants homme reculent en revanche de 14,8%.

Pour le mois d’octobre, “dans un environnement économique peu porteur pour la consommation”, les perspectives “pourraient pâtir d’un effet calendaire défavorable, avec un samedi de moins que l’an passé”, indique l’IFM.

Source: fashionmag.fr website October 16, 2012

SHOPPING INFOGRAPHICS: Are you ready for the holiday season?

The celebratory season is in full swing and it’s time for online retailers to prep for the holiday shopping season with this infograph. Within the past few years, retailers have started broadening to selling online with the help of social media and the expansion of the Internet. Guidance.com is predicting this Christmas season will be a “couch commerce” rush.

In 2012, the eCommerce world has seen $11.6 billion in sales. It is predicted that by 2015, sales will rise to $31 billion. eCommerce will hold 7% of all sales in the United States alone. Guidance.com suggests optimizing one’s site layout, mobile functionality, performance, email notifications, SEO and fulfillment. A shocking 72% of online shopping charts are abandoned without purchase. Honing a site’s marketing skills is imperative for the impending holiday shopping season.

MCOMMERCE: Increase of 152% in Europe over two quarters

zanox ha presentado las tendencias actuales y desarrollos en el comercio móvil con la última edición del ‘zanox Mobile Performance Barometer 2012‘ .

1zanox_performance

Basado en el análisis de más de 1.000 programas de anunciantes en los mercados europeos más importantes como Alemania, Italia, Francia, España, Benelux, Escandinavia y Polonia, la red de publicidad zanox muestra que el comercio móvil ha crecido un 152% en 2012 en Europa.

En 2012,  más de 1 millón de transacciones se han completado a través de los dispositivos móviles en la red de zanox. Escandinavia es la región que lidera el volumen de ventas generadas desde dispositivos móviles con un 7,9% del total, por delante de Benelux (5,9%) y de España, que ocupa la tercera posición con un 5,2%.

Dispositivos

 En 2012 el iPad sigue siendo la plataforma que genera más ingresos con un 51,9% de las ventas generadas desde dispositivos móviles en Europa. Sin embargo la emergencia de Android es notable con un crecimiento de diez puntos porcentuales hasta situarse en un 23,1%.  En tercer lugar estaría iPhone con un 22,1%. Actualmente la plataforma iOS (iPad, iPhone, iPod) genera tres cuartas partes de las ventas desde dispositivos móviles mientras que Android alcanza un cuarto de estas ventas. En España, Android ocupa un lugar destacado ya que el 60% de las compras se realizan desde dispositivos Android por solo un 35% de iOS. En otros países como Alemania la situación es inversa, siendo iOS la plataforma preferida con un 76% de las transacciones y Android solo representa el 22%.

Países/regiones

En una comparativa de los mercados europeos de zanox, Escandinavia es la región donde más peso tiene el m-commerce ya que representa el 7,88% de los ingresos totales generados por el ecommerce en 2012.  España por su parte está en los puestos de cabeza ya que el mcommerce representa el 5,17% de los ingresos totales de ecommerce.

El sector que lidera las ventas en mcommerce es Retail & Shopping (+160% en 2012) aunque el que más ha crecido en el último año ha sido el de Servicios Financieros, con un crecimiento del 182% a nivel europeo y del 565% en España. Otros sectores como Viajes o Telecomunicaciones & Servicios han duplicado sus ventas, con crecimientos a nivel Europeo del 190% y del 169% en 2012.

Source: prnoticias website October 9, 2012

PARISIAN TRADE FAIR: Encouraging figures after the September trade fairs

L’organisateur WSN Développement (Première Classe, Paris sur Mode Atelier, Atmosphere’s, The Box) constate que les acheteurs français, dont la présence compte pour 47 % de la totalité du visitorat, ont privilégié le prêt-à-porter sur l’accessoire, qui a rencontré un franc succès auprès du grand export.« On a retrouvé l’ambiance d’avant 2008 », assurait toutefois Sylvie Pourrat, directrice de Première Classe qui s’est affirmé comme l’étendard des rendez-vous de seconde session de l’organisateur WSN.

Cette impression fut partagée par les exposants tels qu’Histoire de Voir et Philippe Audibert. Le premier revenait sur les lieux après plusieurs saisons d’absence. Le second a rempli son carnet de commandes et assure qu’il s’agissait du « meilleur salon depuis quatre étés ». Les foulards et les ceintures auraient rencontré un faible succès cette saison, éclipsés par l’engouement autour des lunettes et des chapeaux.

L’export est le cœur de cible de Carole de Bona avec Vendôme Luxury, qui a enregistré moins de visites que lors de son édition printemps-été 2012. L’organisatrice constatait notamment une baisse de fréquentation des acheteurs japonais, une cible cruciale pour le luxe. Ce qui est confirmé chez WSN qui note que les Japonais, avec tout de même 1916 inscrits, perdent une place dans le trio de tête des pays de provenance des visiteurs. Ils sont désormais au troisième rang, après la France et l’Italie.

L’autre inquiétude concerne la forte chute de la présence des Américains sur les salons parisiens. PourWSN, qui ne badge désormais qu’une fois chaque visiteur pour tous ses salons confondus – rendant impossible une estimation de la fréquentation salon par salon -, les chiffres officiels font état d’une chute de 32 % des acheteurs venus des Etats-Unis, et de – 27 % pour l’Amérique duNord et du Sud rassemblées. L’estimation totale du nombre de visiteurs des salons de WSN s’élève à 19 404, un chiffre dur à apprécier puisqu’on ne peut le comparer, à système de contrôle équivalent, qu’à l’édition de mars 2012 qui avait enregistré 16 908 visites, soit 15 % de moins. Or, par tradition, les sessions de mars sont généralement un peu moins suivies que les sessions de septembre. Ce qui traduirait donc une stagnation de la fréquentation.

Parmi les acheteurs rencontrés par la plupart des salons, citons la présence d’Opening Ceremony, Luisa Via Roma, Harvey Nichols et Browns ont tous foulé le sol de Première Classe. On a aussi vu les gros acheteurs asiatiques (Isetan, I .T. Hong Kong) sur la plupart des événements de la place parisienne, du showroom Designers Apartment rue de Richelieu jusqu’aux allées du Tranoï. Ce dernier revendique une hausse de 3 % de son visitorat, enrichis de nouveaux fidèles que sont les acheteurs (ou leurs intermédiaires) du Moyen-Orient, de l’Asie centrale et d’Europe de l’Est.

La première édition de (capsule) femme depuis son déménagement à la Cité de la mode et du design a rencontré sa clientèle habituelle malgré une journée du vendredi particulièrement calme, selon les témoignages recueillis. La marque Andrea Crews, qui exposait sur (capsule) pour la première fois pour proposer sa première collection de prêt-à-porter non-artisanal, a rencontré un gros succès auprès des acheteurs asiatiques, son premier marché, mais aussi des Etats-Unis.

Chahuté par un certain nombre d’exposants mécontents de leur sort, place de la Concorde derrière une tente “Pôle Emploi”, complètement hors du champ de vision du piéton des Tuileries, Atmosphère’s promet de revoir sa copie mais ne bougera pas. La plupart des exposants auraient fixé leurs rendez-vous habituels avec leurs clients mais n’ont pas enregistré de nouvelles commandes faute de visiteurs selon l’organisateur. Le sentiment des exposants étaient plutot qu’il n’y avait quasiment pas de clients du tout! D’où la colère qui s’ensuivit.

Malgré cela, confiants d’avoir trouvé un spot adéquat et en l’absence de toute autre alternative, les organisateurs ont déclaré qu’ils allaient requalifier et augmenter l’offre du salon, en accueillant jusqu’à plus de 100 marques contre 72 lors de cet épineux coup d’essai.

Source: fr.fashionmag website October 10, 2012

INTERTEXTILE SHANGHAI: Design and Europe in the spotlight

Intertextile Shanghai, uno dei più grandi, anzi persino il più grande salone di tessuti al mondo, dovrebbe ospitare dal 22 al 25 ottobre più di 3.300 espositori, il 70% dei quali cinesi. Ma soprattutto, il salone di Messe Frankfurt intende far crescere ulteriormente di gamma la propria offerta. Il concorrente principale, Milano Unica Cina, che ha tenuto la sua prima edizione a Pechino a marzo, arriva a Shanghai in ottobre con circa 130 filatori e tessitori italiani, vale a dire 40 in più che nella capitale cinese. Gli espositori del salone italiano saranno collocati al livello del Salone Europa, lo spazio dedicato ai fornitori europei che disporrà di 10.000 metri quadrati di spazi espositivi.

Anche Messe Frankfurt, l’ente co-organizzatore, ha annunciato delle iniziative per mettere in primo piano il design cinese e del continente asiatico.

Per la prima volta, sarà organizzata una sfilata la sera del primo giorno di fiera. William Tong, designer di Hong Kong, presenterà una collezione disegnata per l’occasione partendo dai tessuti esposti al salone. Ma anche altri espositori, fra i quali Danmo, Huaqi, Lenzing, Luthai, Shishi Cloth Association e Suzhou CINC, presenteranno i loro materiali attraverso capi concepiti per l’occasione. Snodo importante del salone, i forum sulle tendenze questa volta saranno animati fra gli altri da WGSN e Peclers Paris.

Il numero degli espositori dovrebbe essere superiore a quello del 2011. Un anno fa, l’appuntamento aveva totalizzato più di 3.100 espositori per una superficie di 150.000 metri quadrati. Gli organizzatori, Messe Frankfurt, il Consiglio dell’Industria Tessile e il centro cinese d’informazione sui tessuti, avevano registrato allora 62.483 visitatori, venuti da 111 Paesi o regioni.

 

Source: fashionmag.it website October 8, 2012

NOMINATION: Special edition watch to support child cancer cause

Nomination, per il secondo anno consecutivo, ha realizzato una limited edition a sostegno della Fondazione Tommasino Bacciotti, la Onlus benefica che si dedica alla raccolta fondi da devolvere ad attività di studio, assistenza e informazione sui tumori cerebrali infantili.

La collezione in vendita a partire da questo mese nelle boutique monomarca del brand fiorentino e in selezionate gioiellerie in tutta Italia, è composta da un bracciale Composable, personalizzato dal link, una farfalla in smalto colorato e oro 18kt e da quattro pendenti esclusivi in acciaio, con cordino in cotone rosa e azzurro.

La stessa farfalla, simbolo della Onlus nata 11 anni fa, la ritroviamo anche nel quadrante del divertente orologio in gomma bianca e dalla forma tondeggiante.

I proventi derivanti dalla vendita di ciascuno prodotto, quindi, saranno interamente devoluti alla Fondazione Tommasino Bacciotti a favore del progetto “Case Accoglienza Tommasino”, che prevede la ristrutturazione di appartamenti concessi in forma totalmente gratuita alle famiglie dei bambini ammalati che devono soggiornare a Firenze per le cure dei figli.

Nomination per Fondazione Tommasino Bacciotti

“Ci sentiamo molto coinvolti dalla causa sostenuta dalla Fondazione: come madre, poi, mi è naturale supportare queste iniziative a favore dei bambini e del loro benessere” ha detto Monica Tiozzo, Presidente di Nomination. “ Un vero atto d’amore per una Onlus che prevede numerose iniziative, soprattutto di carattere sportivo e destinate ai bambini, legate da un unico filo conduttore: l’attenzione per i bambini meno fortunati e per le loro famiglie”.

L’occasione speciale per fare o farsi un regalo e riportare un sorriso sul viso dei bambini meno fortunati.

Source: luxgallery.it website October 16, 2012