THE BODY SHOP: Boarding Pass Branding to Express an International Standard

It takes an imaginative designer to truly think outside of the box in terms of conceiving a brand’s identity, and Body Shop ticket packaging is a brilliant example of visual merchandizing that leaves the Earth entirely.

Sam Stringer wished to highlight the international flavor of the fragrant cosmetics line through which the high quality ingredients of each product is referenced in the label in terms of geographical origin. The concept of importing exotic infusions is emphasized in the stickers on each container which are designed to look like airline boarding passes from a range of African countries arriving in the UK. Custom-stamped with “Support Human Rights” and “Standard Humane Cosmetic,” Body Shop ticket packaging also expresses a purity that’s fit to cross borders.

Source: Trend Hunter, 10 November 2011

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