Monthly Archives: April 2012

ORIGINAL CONCEPT: Jewelry box which doubles up as a display, clever!

Designed by Prompt Design, Thailand, this hexangular necklace box is made of cardboard. The outward design is inspired by the belief in the connection between precious stones and the 12 Signs of the Zodiac. To maximize the resource, the box can be used not only as a container, but also as a unique jewelry display. Once opening the box, the box is convertible into a necklace bust display, enhancing your presentation and giving an outstanding look with the greatest eye appeal for your jewelry.

Source: Packaging of the world website, 10 February 2012


Dutch designer Ilvy Jacobs makes elegant handbags made of paper, paperboards and sometimes additional found materials. By transforming their usual shapes she managed to make them stand out by hoping “it will be cherished instead of being just thrown away”. Combining creativity with eco-friendly manufacturing processes and functional use, Ilvy’s featured handbags are original and fashionable and have become a must-have!


Picture: Graduation collection crunchbags, Ilvy Jacobs

This serie of bags is made of cardboard laminated with a fabric. With this material the bags are more sustainable and the become more functional. There is a tennis bag, a golf bag a bowling bag and at last a sports bag. These used to be mostly functional for using with sports, but nowadays the bags are more fashionable instead for just using for sports. With these bags it is mostly about the skin and the shapes that make the bags so functional.

Picture: Graduation collection foldbags, Ilvy Jacobs

These bags give a new view on everyday luxury and create a new silhouette for the well known paper bags.

Picture: Paper-printed fold bags, Ilvy Jacobs

Picture: Tyvek bag, Ilvy Jacobs

Source: Ilvy Jacobs website

IDEA OF SHOE BOX: “calle” box by student Jesse Lindhorst

“Calle, in Spanish, means “Street.” This brand of slip-on street soccer shoes is the first of its kind. My goal for the redesign of this brands packaging was to capture its unique feel as a sleek street shoe, while still incorporating the power and precision of soccer. The metropolis illustration that spans across most of the package elements is meant to represent any city, from the feel of the busy downtown skyline to the sprawl of suburbia.

The structure is simple, made of one small piece of cardboard, wrapped in a bright flag for vivid visual appeal, and strapped tight with rubber clamps. The unconventional build of the package makes the experience of opening the box something the customer won’t soon forget, especially once they feast their eyes on monstrous illustration strewn across the flag. This flag can be pinned up in a room or even hung on a fence to make the perfect target for a street soccer goal. The only piece of post-consumer waste that comes from this package is the small cardboard structure, which can simply be recycled.

Refine your skills in the street.”

Source: Lovely Package website, 9 April 2012

CONSUMEO relocates its Shanghai office

On April 16th, 2012, Consumeo relocated its new office. After 3 years spent in the prestigious area of Hengshan road, Consumeo moved to a larger and more modern space but remains in Shanghai Former French Concession nevertheless.

Our new address is now:


MingYuan Commercial Center Room 306

N° 1199 Middle Fuxing Road

200031 Shanghai



Source: Consumeo, 16 April 2012

REVIEW OF CONSUMEO: packaging tips to shine in trade shows and to develop new projects

Source: Consumeo Newsletter Edition 38, 13 October 2011

TOM TAILOR: Retail legt deutlich zu

Der Hamburger Bekleidungsanbieter Tom Tailor konnte im ersten Quartal 2012 erneut einen Umsatzsprung im eigenen Einzelhandel verbuchen. Wie das Unternehmen am Mittwoch mitteilte, steigerte das Retail-Segment seine Erlöse im Vergleich zum Vorjahreszeitraum um 45,5 Prozent. Auf vergleichbarer Fläche wuchsen die Umsätze um 17,7 Prozent. Damit konnte Tom Tailor nach eigenen Angaben bereits im 13. Quartal hintereinander flächenbereinigt zulegen.

Neben den eigenen stationären Stores wird in der Sparte auch der Online-Shop geführt. Der entwickelte sich im März besonders dynamisch: Mit einem Plus von 96,6 Prozent konnte er seine Erlöse im Jahresvergleich nahezu verdoppeln und trug damit maßgeblich zum Wachstum des gesamten Einzelhandelssegments bei.

Vorstandschef Dieter Holzer sieht in den vorgelegten Zahlen eine Bestätigung der neuen Werbestrategie des Unternehmens: „Mitte März fiel der Startschuss für unsere langfristige TV- Marketingkampagne, mit der wir unseren E-Shop und die Marke Tom Tailor weiter voranbringen wollen. Diese Initiative hat eine unmittelbare Wirkung im E-Shop und bei unseren Handelspartnern entfaltet“, erklärte er. „Dieser fulminante Zuwachs belegt, dass unsere Entscheidung, in TV-Werbung zu investieren, richtig war.“

Unterdessen setzt das Unternehmen auch seinen internationalen Expansionskurs fort. Ende 2011 führte die Gruppe 248 eigene stationäre Stores sowie den eigenen Online-Shop. Hinzu kamen 155 von Franchise-Partnern geführte Läden, 1.786 Shop-in-Shop-Flächen sowie mehr als 4.500 Multi-Label-Verkaufsstellen. Damit verfügten die Hamburger über mehr als 6.000 Points of Sale in über als 35 Ländern.

Im ersten Quartal 2012 wurde das Netz der eigenen Stores inzwischen auf 258 Standorte erweitert. Insgesamt sollen im laufenden Jahr 60 bis 70 neue Shops eröffnet werden. Im Fokus stehen dabei Deutschland, Österreich und die Schweiz.

Source: Fashion United, 11 April 2012

LES PETITES à l’assaut de la Chine

La griffe française Les Petites vient d’ouvrir sa première boutique chinoise à Pékin. Une première pierre qui annonce un déploiement plus conséquent sur ce marché.

Après L’Espagne, où elle a ouvert son premier point de vente à Madrid en septembre dernier, la marque chic et citadine Les Petites vient de faire ses premiers pas sur un autre continent, l’Asie. En janvier, la griffe a choisi de s’installer à Pékin, au sein du centre commercial The China World. La boutique de 120 m2, gérée en masterfranchise, reprend les mêmes codes que les unités françaises : un cadre épuré et élégant.

La griffe Les Petites entend bien s’installer durablement dans l’empire du Milieu. Avec son partenaire, la société créée par Isabelle Bénichou en 1992 ambitionne d’ouvrir une vingtaine de boutiques sur le territoire chinois d’ici 2015. Et pourquoi pas aussi s’attaquer aux Etats-Unis… Côté produits, elle capitalise sur les accessoires en élargissant son offre de chaussures en construisant pour l’hiver 2012/2013 une véritable collection composée de bottes en cuir, de mocassins en daim, de derbies compensées ou d’escarpins.

Source: Fashion Daily News, 12 Avril 2012

LVMH: Jewellery and watch sales up 17% in Q1

Sales at LVMH’s watch and jewellery division rose 17% at comparable structure and constant exchange rates in the first quarter of 2012 with the luxury group reporting that all brands “enjoyed good momentum in Europe”.

The watch and jewellery division of LVMH was described as delivering rapid growth and reported growth in this sector – not at comparable structure and constant exchange rates – was 141%.

LVMH noted an increase in retail orders of its watches and jewellery compared with last year’s first quarter.

Bulgari proved to be a jewellery highlight for the group with LVMH describing it as having “an excellent start to the year” that was led by the continued strong performance of its Serpenti collection.

The watches and jewellery division also reported continued own-store expansion in Asia. In that region, LVMH said that Chaumet registered “good growth” of its distribution network.

The solid performance of watches and jewellery forms just part of what was a sparkling first quarter for the group with total sales up 25% to €6.6 million (£5.4m) with revenue up 17% at comparable structure and constant exchange rates.

A forward-looking statement from the group read: “In an economic environment which remains uncertain in Europe, LVMH will continue to focus its efforts on developing its brands, will maintain a strict control over costs and will target its investments on the quality, the excellence and the innovation of its products and their distribution.

“The group will rely on the talent and motivation of its teams, the diversification of its businesses and the good geographical balance of its revenues to increase, once again in 2012, its leadership of the global high quality products market.”


Source: Professional Jeweller website, 18 April 2012

GRUPPO MAX MARA: un 2012 denso di nuove aperture

Il gruppo Max Mara che conta una vasta scelta di marchi nel suo portafoglio prevede per il 2012 nuove aperture in Italia e all’estero, soprattutto in Oriente con un focus particolare sulla Cina, dove tra fine maggio e inizio giugno aprirà un nuovo store di 400 mq ad Hong Kong a insegna Max Mara, precisamente nel St. George Building e per l’occasione sarà organizzato un evento con sfilata a fine luglio per festeggiare quest’apertura.

L’interno di una boutique Max Mara

Ad Ottobre 2012 sarà la volta di Shanghai, dove sarà inaugurato su una delle più importanti strade della metropoli cinese, Huahai Lu, un altro store Max Mara con la più grande facciata su strada di 250 mq (in Cina i negozi sono situati principalmente all’interno dei grandi magazzini), mentre la superficie totale del negozio sarà di 420 mq.

Il gruppo che nel paese è sbarcato nel 1994, oggi conta 36 store tra tutti i suoi marchi a Hong Kong e oltre 245 negozi presenti sul territorio cinese. Entro la fine del 2012 conta di raggiungere i 330 negozi nella Greater Cina. Qui in meno di 10 anni è stata inaugurata una rete di punti vendita che si estende da Pechino a Shanghai e Qingdao, Shenyang e l’antica Hangzhou.

Tornando in Europa, altro paese in fase di espansione per il marchio è la Francia dove i marchi del gruppo sono distribuiti attraverso punti vendita a gestione diretta e in franchising; un totale di 54 boutique divise tra i 7 marchi del gruppo, oltre alla presenza nei maggiori department store e a quella attraverso i multimarca.

Il marchio Weekend by Max Mara, che ha attualmente 100 boutiques nel mondo, metà in Europa e il resto in Estremo Oriente (Greater Cina e Giappone), in Francia conta già 5 negozi (Parigi, Tolone, Cannes, Besançon e Valence) e uno sta per essere aperto a Lione. Inoltre il marchio è presente con corner nei tre grandi magazzini più importanti di Parigi (Lafayette, Bon Marché e Printemps).

Per il futuro stanno per essere aperti nei prossimi 3 anni, circa 20 boutique Weekend in Francia, ma per il resto del mondo l’obiettivo è quello di raddoppiare la quantità totale di store. In Italia al momento il brand conta 20 boutique.


Source: Fashion Mag, 17 aprile 2012

HACKETT se adentra en Asia con la apertura de un ‘flagship’ en Hong Kong

La firma de origen británico Hackett London, propiedad del grupo español Pepe Jeans, apuesta por el mercado asiático. La compañía prepara la apertura de un flagship store en Hong Kong como paso inicial de su desarrollo en Asia.

A finales del próximo agosto, Hackett estrenará un establecimiento de referencia en Hong Kong. Tras esta apertura, la compañía tiene previsto poner en marcha cuatro tiendas más en China y dos en Malasia. A continuación, la cadena prevé desembarcar en Singapur e Indonesia y afianzarse en Japón, donde ya cuenta con un punto de venta, según Pambianco.

Hackett, que ayer puso en marcha su primera tienda monomarca en Italia, ubicada en la calle Manzoni de Milán, se ha marcado el objetivo de reducir su dependencia del mercado europeo, de donde procede más del 85% de su facturación.

La compañía cuenta actualmente con una red de 110 puntos de venta, teniendo en cuenta tanto tiendas monomarca como corners. España, Inglaterra, Portugal, Francia, Irlanda, Alemania, México, Japón, Suiza, Suráfrica, Kuwait, Holanda y Bélgica son algunos de los países donde opera de forma directa.

Hackett está integrada desde hace siete años en Pepe Jeans, que pagó 15 millones de libras (22 millones de euros) a Richemont, propietario de firmas como Montblanc. Hackett entró en beneficios en el ejercicio 2009 (cerrado en marzo de 2010).

Pepe Jeans cerró el ejercicio concluido en marzo de 2010 con una cifra de negocio de 353,37 millones de euros, frente a los 349,99 millones del ejercicio precedente. El resultado de la compañía se situó en 27,07 millones de euros, en comparación con los 21,93 millones de un año antes.

El capital de Pepe Jeans se reparte entre L Capital (el fondo de capital riesgo de LVMH) y a Artá Capital (formado por Mercapital y la familia March), Torreal (el brazo inversor del empresario Juan Abelló) y el equipo directivo de la empresa.


Source: MODAES website, 13 abril 2012